FCC plan to dismantle net neutrality may shake up internet marketing
The Chairman of the FCC, Ajit Pai, outlined a proposal that would do away with Obama-administration protections for net neutrality. Though the impact on internet marketing is unknown, industry experts fear this might change the cost of doing business on the internet and also restrict the effectiveness of SEO strategies as internet service providers would be able to steer access toward top bidders rather than top-performing websites.
Direct Marketing News
Ad blocking costs publishers billions
A study by OnAudience estimates that 26% of U.S. online consumers now employ ad blockers, up from 22% last year. The study estimates that this results in $15.8 billion in lost revenue annually. A previous study found that consumers are more than twice as likely to use ad blockers on laptop and desktop machines as they are on mobile devices.
Small businesses choosing Facebook for online marketing
A recently-released poll by G2 Crowd found that Facebook was far more popular for advertising among small businesses (defined as those with 250 or fewer employees) than any other social media outlet. Eighty percent of poll respondents reported marketing via Facebook, compared with 51% for Twitter, 44% for LinkedIn and 36% for Instagram. All other choices were used by less than 20% of respondents.
Bing's Dynamic Search Ads get full release
After about a year of testing, Bing's Dynamic Search Ads were recently made accessible to all U.S. advertisers. Like a similar product from Google, this tool allows advertisers to start a campaign with just general information about ad content and the preferrered web pages to target. Bing's Dynamic Search Ads will then place the ads in response to searches on the targeted pages, with its algorithms determining an appropriate headline and page placement.
Search Engine Journal
Amazon Spark seeks to tap into consumer interests
After months of beta testing, Amazon Spark has gone live as a social media site devoted to introducing products to people based on their interests. While to one degree or another social media sites have long sought to gear advertising to user interests, Amazon Spark is designed to specifically solicit information about those interests and attempt to sell products to people based on preferences they have indicated.
New study compares Instagram and Snapchat usage
Mobile security firm Wandera has compiled data in a new study of usage patterns for Instagram and Snapchat. The study found that for typical users these services consume 15% to 20% of their monthly mobile data allocations. Over the past year average daily data usage for each service is about equal, but Instagram made a huge jump up in the second quarter of 2017, while Snapchat stayed about level. In each case the heaviest usage day is Sunday, making this prime time for marketers.
Google iOS users now can give feedback on auto-complete suggestions
Auto-completion of search terms as they are entered is intended to be helpful, but in reality is the bane of many users. Google's latest iOS update gives users the chance to push back on auto-complete suggestions they feel are off base. Those users now have an option which would allow them to comment on specific auto-complete suggestions which arise when they are entering search terms.
Search Engine Journal
Mozilla blocks ad tracking from new Android browser
Mozilla introduced a new Android version of its Firefox Focus browser which defaults to blocking third-party ad tracking. Mozilla previously backed off from blocking ad tracking by default on its desktop/laptop version after protests from the advertising community, but said it was making this move not just because of privacy concerns but because ad tracking slows down mobile devices. The new download also comes with an icon that lets users easily delete their prior browsing history.
Ad spending turns around in May
After showing a decline in April, year-over-year U.S. ad spending returned to the positive side in May, with 7% growth industry-wide. According to the latest figures from Standard Media Index, digital media displayed particularly strong growth of 16% share of ad spend. Social media ad spending led the way with 59% growth.
Google For Jobs now included in search
Google search results will now include relevant listings for job openings. Google For Jobs is designed to match job openings with related queries, and draws from postings on a long list of social media and employment sites, including Facebook, LinkedIn, and CareerBuilder.
Search Engine Journal
Augmented reality projected to reach 40 million U.S. users this year
An eMarketer study projects that 40 million people in the U.S. will engage in some form of augmented reality experience this year, up from 30.7 million last year. The bulk of this usage is expected to come from Snapchat Lenses, though it is believed Facebook Stories will become more of a factor in the future simply because it is so widely available.
Millennials keen on sharing economy
A new study highlights the sharp contrast in degrees of engagement with the sharing economy between millennials and older Americans. Some particularly strong examples: 32% of the 18-34 age group uses Uber or other ride sharing services, compared to just 12% of people 35 and up; 17% of the younger generation participate in crowdfunding, compared to 7% of the older age group.