Internet Marketing Weekly News Update #037 March 03, 2010

Internet Marketing Weekly News Update #036 February 24, 2010

Google's latest acquisition: reMail, a mobile e-mail search application.

In what seems to be a weekly, or at least a monthly, occurrence, a new acquisition by Google was announced recently. The latest buy, a company called reMail, features an application which downloads e-mail and makes it searchable. Significantly, with the acquisition, reMail is to be removed from the Apple iTunes App Store.

SearchEngineWatch

Online Olympics: Facebook moves past Yahoo into silver medal position.

According to January data from Compete.com, Facebook has moved past Yahoo into #2 position for unique visitors, trailing only Google. Of perhaps greater concern for Yahoo was that its number of visitors has been declining since the middle of last year. Facebooks most impressive showing was in share of overall Internet time spent, with 11.60%, easily beating Yahoo (4.25%) and Google (4.10%).

ClickZ

Internet Marketing Weekly News Update #035 February 17, 2010

Internet moms look for product guidance from peers.

Internet moms are more influenced by word-of-mouth and consumer reviews than they are by product descriptions from manufacturers. According to a survey by online video review site EXPO, 92.3% of Internet moms reported paying most attention to consumer reviews, vs. 7.7% who cited manufacturer descriptions as their primary source of information.

Internet Marketing Weekly News Update #034 February 10, 2010

Survey finds Facebook moms are blasé about advertising.

While marketers understandably view social media as a huge opportunity, they have to compete for the attention of users who are there for other reasons. For example, a survey found that only 3.8% of moms who use Facebook like the ads on the site. 59.9% are neutral to advertising, while the remainder actively dislike it.

Mobile coupons still have a way to go to catch up with more traditional forms.

A survey found that just 4% of Internet users had redeemed a mobile coupon, vs. 65% who had used coupons from a Web site or e-mail, and 86% who had clipped paper coupons. What is more promising is that interest in mobile coupons is highest in the 18 to 34 age demographic.

Internet Marketing Weekly News Update #033 February 3, 2010

The tweets grow quieter--declining activity figures from Twitter.

According to a new study by RJMetrics, Twitter faces some disturbing activity declines. The number of new users per month has declined 20%, but what is worse, users don't seem to be doing as much with their Twitter accounts. The average Twitter user has just 27 followers, down from 42. Just 17% of Twitter users are actually actively using their accounts, and 80% of Twitter users have posted less than 10 times.

Internet Marketing Weekly News Update #032 January 27, 2010

Social media study shows brand "friendships" are about more than money.

A recent study by MarketingSherpa found that people who register as "friends" of brands on social media sites want to learn about special deals, but they also want more qualitative benefits. Especially among heavy social media users, there is a desire to learn more about a company and its products, and even to be entertained by brand content.

Baby boomers are catching up with TV/Internet convergence.

Internet usage rates among baby boomers, already over 70%, continue to grow. Meanwhile boomers are showing increasing interest in connecting their televisions to the Interent. The percentage of boomers expressing interest in doing that has crossed the 50% mark in recent years, and is catching up with the percentage of younger people expressing that interest.

Internet Marketing Weekly News Update #031 January 20, 2010

Continued growth of Google News presents more options and decisions for advertisers.

According to ComScore, there were 99,761,000 unique visitors to Google News in November of 2009. As Google News approaches the 100 million mark, the appeal to advertisers is obvious, but reaching a mass audience isn't the only option. As the number of regional and foreign language editions of Google News also continues to grow, advertisers are presented with new target marketing options.

SearchEngineWatch

Internet Marketing Weekly News Update #030 January 13, 2010

Final score: e-commerce holiday spending up 4%.

ComScore released final numbers for all of November and December, and the results were up 4% over 2008. This is a slightly lower increase than had been measured previously, and significantly where 2009 came up short was in the post-Christmas time frame. This may reflect the fact that retailers discounted so aggressively that shoppers did not find it necessary to wait for after-Christmas sales.

Google's browser moves past Apple's.

In the same week that Google launched its new Nexus One device to compete with the iPhone, Google passed Apple in browser popularity. Google's Chrome browser moved past Apple's Safari into the #3 slot, behind Internet Explorer and Firefox.

E-Marketer projects smartphones as leading the online future.

In 2009, smartphones pulled even with notebook PCs into second place for the number of newly-shipped internet-enabled devices, behind only 3G conventional cellphones. E-marketer projects smartphones to grow into the number one spot by 2012, with shipments of 491 million new units that year.

Internet Marketing Weekly News Update #029 January 6, 2010

Growth for social marketing predicted, but mobile advertising may steal the buzz.

According to eMarketer, spending on social network advertising should continue to grow in 2010, but the really explosive growth should be in mobile advertising. Social ad spending is expected to be up 7.1% in 2010, while mobile advertising is projected to grow by 42.5%. Even so, social advertising spending should still far outdistance mobile advertising spending, at $1.295 billion vs. $593 million for 2010.

Internet Marketing Weekly News Update #028 December 30, 2009

MySpace and Facebook Ad Revenues Heading in Opposite Directions

Facebook is expected to pass MySpace as the number one social media site in terms of earning ad revenue, a change that highlights the differing fortunes of the two sites. Facebook is enjoying strong growth, with revenues expected to increase by 39% in 2010. MySpace, on the other hand, is projected to suffer a 21% decline in ad revenue during 2010.

ClickZ

The Federal Trade Commission hears arguments against Google's acquisition of AdMob.

Consumer groups are petitioning the FTC to block Google's planned acquisition of mobile advertising firm AdMob. Besides the usual anti-monopoly concerns that often accompany acquisitions, there are also overtones of privacy concerns in this case, because of the information-gathering practices ofboth Google and AdMob.