Internet marketing news update #257, January 20, 2017 >>

Retail sales slump after Black Friday/Cyber Monday
Even though retail sales on Black Friday and Cyber Monday set records, the holiday retail season overall is shaping up as a disappointment. Through the first five weeks of the shopping season, total dollar sales were down 3%, and retailers are resorting to unusually deep discounting. With more shopping taking place through digital channels, it appears retail shopping activity is becoming increasingly weighted toward the front end of the holiday shopping season, making early figures less representative of actual growth.
Search Engine Watch

Internet Marketing News Update #256, December 15 2016 >>

New Adwords metrics released
Google provides advertisers with new data sets to ponder. The focus is on the physical shopping habits of mobile users and, with the new data, advertisers will be able to base their targeting on things like how far a customer typically is from a store when doing a related search, when physical store visits tend to peak, and how the timing of search activity correlates with related store visits.
Search Engine Watch

Internet Marketing News Update #255, November 15, 2016 >>

Google to create mobile-only index
Google has announced that it will split mobile and desktop into separate search indexes, with mobile receiving more frequent updates. Google has already made mobile site speed a search ranking factor, and it is anticipated that the new mobile search index will generally favor mobile-optimized sites.
Search Engine Watch

Internet Marketing News Update #254, October 14, 2016 >>

From obstacle to gatekeeper: Adblock Plus gets into selling ads
Adblock Plus, a popular ad-blocking add-on, is getting into the advertising marketplace by leveraging its ad-blocking reputation. Adblock Plus has created a marketplace for buying and selling ads that meet certain consumer-friendly criteria, such as being clearly labeled, not interfering with what the user is trying to read, staying within certain size parameters, and no animation.
ClickZ

Apps become the dominant means of Internet access via smartphones
Apps are the clear standard for how U.S. consumers access online content through their smartphones. An eMarketer study found that 85.7% of Internet time spent on smartphones occurs within apps, compared to just 14.3% of time spent accessing the web directly through smartphones.
eMarketer

Internet Marketing News #253, September 15, 2016 >>

Facebook's return to roots could hurt publishers
Facebook announced an algorithm change that should result in news feeds featuring less material posted by publishers, in favor of more prominence given to posts from users' friends and family. The move might force marketers to buy more adds, rather than using article posts to get their messages out.
Search Engine Journal

Internet Marketing News Update #252, August 15, 2016 >>

Google adds price extensions for product detail
Google's Adwords platform has added a feature that allows advertisers to tack specific products and pricing information onto the bottom of ads. This allows advertisers to update and change the products and prices they feature without altering the main body of their ads. Clicking on a particular product will take customers to a landing page for that product.
Search Engine Journal

Internet Marketing News Update #251, July 15, 2016 >>

New study looks at click-through rate geography
Ad retargeting firm AdRoll analyzed its click-through data to find out where consumers are most and least likely to respond to online ads. Sunnyvale, CA had the lowest click-through rate, followed by Madison, W; Santa Clara, CA and San Francisco. On the most responsive side, Columbus, OH topped the list, followed by Detroit and Houston. On a state-wide level, consumers in Mississippi were found to be most likely to click on ads, while those in Utah were least likely.
DMNews

 
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