YouTube speculated to be overstating losses to keep heat off of content licensing charges.
One IT consulting firm has reported its estimate that YouTube, owned by Google, is actually losing less money than widely reported. It is speculated that YouTube wishes to play up its losses to avoid being pursued more aggressively for posting unlicensed content. YouTube garners 24 percent of all online display ads for consumer goods.
Chicago to host Social Media/Online Marketing Masters Summit.
A half-day summit on June 23 will cover such topics as experience marketing, improving search engine results, and using social media to promote a business. All of which begs a question--doesn't a traditional, in-person business meeting contradict some of the claims being made for social media as a business tool?
Tech analysts report improving outlook for online advertising.
Research firm RBC Capital Markets reported its outlook that online advertising results would begin to show improvement in the 3rd and 4th quarters of 2009. These expected improvements are based both on greater use of tactics such as behavioral marketing and improved search strategies, and on the outlook for consumers becoming more optimistic.
Google looking to capture share in the display ad market.
While Google has been the leader in search ads, it has lagged Yahoo! and Microsoft's MSN in display ad sales. It is seeking to rectify this by placing more display ads on YouTube and partner sites such as The New York Times, and by offering behavior-based placements, which tailor which ad appears to the user's browsing history.
Google captures greater share of China search revenue, even as share of search activity declines.
Google increased its share of Chinese search revenues to 32.8 percent in the first quarter of 2009, compared with 29.8 percent in the fourth quarter of 2008, even though its share of actual search activity fell from 23.0 percent to 20.9 percent. China's total search revenue grew by 41.2 percent over the past year, so Google is offering free music downloads to compete in this hotly-contested market.
Internet marketers cope with diminished growth expectations.
Growth in online consumer spending continues to flatten out. The income segment between $50,000 and $99,000, which represents the majority of online sales, is growing at only 2 percent per year. Even so, the recent Internet Retailer Expo was marked by signs of optimism, as online sales continue to take business from traditional retail methods.
Customer service possibilities for social media are explored.
Even as companies try to figure out how to use social media to promote their businesses, one industry analysts sees their ultimate potential being realized in customer service. Ian Jacobs of Datamonitor sees this happening via a link between customer relationship management databases and social media networks, giving companies a more complete view of customers.