Internet Marketing Weekly News Update #005 July 22, 2009

Google's success bodes well for Internet marketing and the economy in general.
Google released a strong second quarter report, showing that year-over-year revenues had increased by 3% overall, despite the continuing recession. Revenues from outside the U.S. continue to grow, now representing 53% of the total. Significantly, even though average cost per click declined 13% year-over-year, aggregate paid clicks increased by 15%.
Internet Search Engine Data Base

Socialize globally, advertise locally.
A new study by Borrell Associates shows that local advertisers are significant participants in social media advertising. Of $3.2 billion being spent on social media advertising, 20% comes from local advertisers. Facebook ads have an especially local flavor, with 74% of its $310 million in advertising revenue coming from local advertisers.
Mashable: the Social Media Guide

Twitter giveth, Twitter taketh away.
Much focus has been given to how social media can be used to boost sales, but there is a potential negative effect as well. Poor second-day box office results for the movie Bruno are being attributed to negative comments on Twitter. This may further boost the argument for having an active social media strategy, because even if you aren't counting on being helped by it, you could be hurt by it.
The Sydney Morning Herald

Travel site Trip Advisor trips on astroturf.
Trip Advisor has started posting disclaimers next to user reviews of hotels, explaining that they can't guarantee whether the reviews are genuine or planted as part of a technique known as "astroturfing." Trip Advisor's disclaimers have sparked disagreement about whether those disclaimers help inform customers, or whether they mean the site should do more to verify reviews.
E-Commerce Times

Barnes & Noble seeks to leapfrog Amazon in electronic publishing.
First Amazon took a huge piece of market share from traditional bookstores like Barnes & Noble. Then it took aim at traditional book publishers with its electronic Kindle device. Now, Barnes & Noble is fighting back with a new electronic bookstore. The Barnes & Noble edge may be that unlike Kindle, their e-bookstore is not dependent upon a particular device, but can be available via a variety of devices people already own, such as iPhones and Blackberrys.
Business Week

The media buzz about Twitter adds up.
Social media sites aim to attract advertisers, but in the case of Twitter, they are receiving massive amounts of free advertising for their own site in the form of widespread press coverage. According to the news monitoring service VMS, Twitter received an estimated $48 million worth of media attention in one 30 day period recently.

Measurable search results remain somewhat elusive.
Even as search engine marketing budgets continue to grow, executives responsible for those budgets remained concerned about whether they are getting the results they are paying for. In a recent survey by [x+1], 65.4% of marketing executives expected to spend as much or more on search engine marketing as they did last year, but only 25% rated results a 5 or better on a scale of 1 to 7.

Video game and Internet advertising the lone bright spots in advertising outlook.
A report by PricewaterhouseCoopers projects that even by 2013, worldwide advertising spending won't have recovered to last year's levels. The only two sectors projected to have decent annual growth rates over that period are video game advertising, which is growing off a very small base, and Internet advertising, which would see the largest dollar gains of any sector.


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