Internet Marketing Weekly News Update #036 February 24, 2010

Search referral data demonstrate the overwhelming importance of search engine optimization.
Data from iCrossing regarding site visits prompted by search results show that the battle for position in those results is of extreme importance to a marketing strategy. For searches on Google, Yahoo, and Bing, 95% of all visits from searches come from the first page of search results. For all three search powerhouses, results after the second page account for less than 2% of the referred visits.

Google's latest acquisition: reMail, a mobile e-mail search application.
In what seems to be a weekly, or at least a monthly, occurrence, a new acquisition by Google was announced recently. The latest buy, a company called reMail, features an application which downloads e-mail and makes it searchable. Significantly, with the acquisition, reMail is to be removed from the Apple iTunes App Store.

Online Olympics: Facebook moves past Yahoo! into silver medal position.
According to January data from, Facebook has moved past Yahoo! into #2 position for unique visitors, trailing only Google. Of perhaps greater concern for Yahoo! was that its number of visitors has been declining since the middle of last year. Facebooks most impressive showing was in share of overall Internet time spent, with 11.60%, easily beating Yahoo! (4.25%) and Google (4.10%).

Yahoo!-Microsoft search deal finally gets the go-ahead from US and European regulators.
After six months of deliberations, the U.S. Justice Department and the European Commission have given their approval to a deal that will make Microsoft's Bing the default search provider on Yahoo! sites for the next ten years.

Social networking has not replaced email.
While social network users would seem to do a large volume of their electronic communications via their social network pages, a study by the marketing agency Merkle has found that these same people are typically also avid users of email. Social networkers on the whole tend to check their email accounts more often than other Internet users.

Facebook finds synergy with Olympic broadcasts.
Online and television marketers may have to re-evaluate how they view ratings numbers, as some users simultaneously watch a broadcast while updating social media. Facebook was a prime example during the Olympics, as Nielsen Company figures show a substantial amount of the Olympic audience was active on Facebook at the same time, with Olympic events providing fodder for online postings.

BIA/Kelsey projects a double benefit for local digital media spending after this year.
BIA/Kelsey has released a report which projects two trends favorable to spending on digital advertising for local ads. First, after bottoming out this year, overall local ad spending is expected to begin a slow recovery. Second, as overall local ad spending grows, digital advertising is expected to capture a greater share of the total, climbing from about 14% now to 25% in 2014.

Twitter crows about tweets.
Perhaps to counter some recent critical analysis of its user volume, Twitter has released updated figures showing it had reached a rate of 50 million posts per day. This is a far cry from the 5,000 posts per day the site experienced back in 2007. Twitter noted that its figures have been edited to eliminate posts from known spam accounts, though the firm released no data on how many of these posts anyone actually reads.
Marketing Pilgrim

New York Times paywall to include blogs, but also exceptions.
The New York Times appears to be planning a strategy toward content access that is a compromise between the advertising-driven model and the subscription-driven model. They will allow casual users access to a certain threshold number of articles each month. Once the threshold is reached, the paywall kicks in and a subscription will be required. The company recently indicated that blogs would be included behind that paywall.
Marketing Pilgrim

Fidelity Investments launches app for iPhones.
Financial mass-marketer Fidelity has launched a new tool for iPhones which gives customers the ability to access information and make trades via their mobile devices. The potential for increased access to result in increased trading activity could be one way the new application might more than pay for itself.


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