Internet Marketing Weekly News Update #048 May 19, 2010

Internet advertising figures present a glass half full.
According to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers, interactive advertising revenues are up 7.5% year-over-year, to $5.9 billion. This is the highest first-quarter figure on record. On the other hand, it is a decline from the previous quarter, and while that can be dismissed due to the fourth-quarter peak in holiday spending, this first quarter is only moderately higher than the first quarter of 2008.
Interactive Advertising Bureau

IBM launches a tool for analyzing social media consumer data.
Though more a paragon of traditional technology than a leader of new media, IBM has launched a tool which might appeal to companies with social media efforts, or those interested in using social media to monitor consumer attitudes. The IBM tool casts a wide net to gather consumer input from social networks and blogs, and use natural language processing to try to quantify trends reflected in that material.
Marketing Pilgrim

Mobile financial services look to continue promising growth rate.
Despite the recession, the use of mobile devices for financial transactions grew strongly last year, and some expect this strong growth rate to continue. In a study sponsored by Visa, Mercatus LLC found that penetration of mobile financial services transactions among mobile device users grew from 6.7% to 10.8% last year, and they project it to reach 53.6% in 2015.

Companies make heavy use of the Internet for recruiting.
Marketing is not the only reason that today's corporation needs an Internet strategy, it is also a key tool in recruiting talent from college campuses. A study found that 91% of US companies post entry-level job openings on the Internet, and 26% use social media sites like Facebook and Twitter to recruit.

Facebook reaches number one in display ads.
In the first quarter of 2010, Facebook supplanted Yahoo as the top publisher of display ads. Perhaps even more impressive than the number one ranking is the growth rate, as Facebook's ad impressions grew by 52% compared with the prior quarter, to a total of 176 billion. This represents just over 16% of the market.

Android edges iPhone in the first quarter.
Mobile phones on the Android platform outsold Apple's iPhone during the first quarter of 2010. Research In Motion still led in smart phone market share with 36%, followed by Android at 28%, and the iPhone at 21%. The iPhone is expected to get a boost from the release of a new version, expected to be announced as early as next month.
E-Commerce Times

Amazon jumps on the iPad bandwagon. has launched a new application for Apple's iPad. The Amazon app, which will be available for free, allows customers to shop on Amazon via the iPad, as well as access other functions such as package tracking. This follows previous releases from Amazon of apps for the iPhone and the iPod Touch.

YouTube becomes a fast-growing five-year-old.
YouTube marked its five-year anniversary by announcing that it has reached 2 billion daily views of its video content. YouTube, which is owned by Google, also announced its intention to improve its search functionality. One goal of the company is to increase the amount of time visitors stay on the site, which currently averages just 15 minutes a day.

Adobe raises the profile of its spat with Apple.
Adobe has been appealing to Apple to allow Adobe's Flash software on the iPhone and iPad, but now they've taken their appeal to the general public via an advertising campaign extolling the virtues of open access to user software choices. For their part, Apple views Flash as proprietary to Adobe rather than a truly open format, and they've also expressed concerns about reliability, security, and effect on battery life--concerns which Adobe's public campaign hopes to refute.
The New York Times

MySpace announces simpler privacy controls.
With its popularity lagging even as Facebook's has soared, MySpace is striving to take the high ground on the issue of privacy, which has been a sore point among some Facebook critics lately. MySpace has promised that in the weeks ahead it will make it simpler for users to adjust privacy controls to limit access to their information.

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