Internet Marketing Weekly News Update #077 December 15, 2010

Microsoft adds a new wrinkle to the behavioral advertising debate.
With behavioral advertising already threatened by FTC scrutiny, a potentially major development appeared on the horizon when Microsoft announced that the upcoming release of Internet Explorer 9 will include a feature called "Tracking Protection" that will allow users to pick and choose which third parties are able to monitor their browsing activity.

A new study takes a sobering view of 2011 online advertising spending.
While many in the online marketing industry have extrapolated 2010's advertising growth into optimistic forecasts for 2011, a new survey by Goldstein Group Communications and Hearst Business Media found that only 27% of marketers plan to spend more for online advertising next year, compared to 44% who had forecast an increase for 2010. Search engine marketing held steady, with 30% predicting an increase for next year, which was the same as for 2010.

Google's AdWords rolls out feature for automating some advertiser decisions.
Google has rolled out a new feature via its AdWords platform which allows advertisers to automate certain decision rules, rather than having to implement them manually. For example, this tool would allow an advertiser to automatically adjust tactics for peak Internet usage times.
Search Engine Land

A new report sheds light on characteristics of Twitter penetration.
A report from the Pew Research Center says that 8% of all US Internet users participate in Twitter's social media network, with white males lagging the penetration rates of other groups. Women (10%), blacks (13%), and Hispanics (18%) all show higher penetration rates of Twitter usage than white males.
Search Engine Land

TripAdvisor limits access to its content via Google.
In the latest example of an online tussle over content, TripAdvisor has restricted Google from postingTripAdvisor's reviews on Google's Place pages. Interestingly, Google had previously claimed that the disappearance of those reviews from the Place pages was due to a technical issue.
Search Engine Land

Costco to stop carrying Apple products.
Discount retailer Costco has announced that it will stop carrying Apple hardware products, in a decision described as mutual between the two companies. Apple had never given Costco the concessions it had provided to some other major retailers, and speculation is that as Apple increasingly establishes its own retail presence, it will become more choosy about which independent retailers it allows to carry its products.

Microsoft lines up against Google in fight over travel software.
Microsoft has joined a consortium of companies, mostly in the online travel business, which is lobbying to block Google's proposed $700 million acquisition of ITA Software. ITA powers 65% of online flight searches, including those conducted on Microsoft's Bing Travel.

Hackers bring Gawker Media to a standstill.
Online publishing company Gawker Media has been the latest victim of massive hacker attacks. The resulting security breach is said to be serious, with hackers able to disrupt content on Gawker Media sites and possibly stealing as many as 1.3 million user passwords.
The New York Times

Google and Facebook battle it out for leadership as log-in pathways.
Being able to log into multiple web sites via a single platform is an important convenience for users, and a key marketing position for those platforms. Google currently leads in this capacity as the platform for 38% of all social media log-ins, compared to second-place Facebook at 27%, and third-place Yahoo at 14%.
Marketing Pilgrim

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