Internet Marketing Weekly News Update #079 December 29, 2010

Email faces threat from changing demographics.
Email remains a staple of Internet communication, but a breakdown of email use by age groups does not bode well for the future of email. According to comScore, year-over-year (as of November) usage of email increased in only two age groups--those being the two oldest groups measured, ages 55-64 and 65+. Meanwhile, usage declined in all other age groups and most steeply in the youngest group measured (ages 12-17), where year-over-year time spent using email declined by 48 percent.
Marketing Pilgrim

The EU strikes a blow for intellectual property rights--against itself.
The European Union's judicial branch has fined its executive branch 12 million euros (approximately $15.8 million) on the grounds that it violated the copyright of a French company, Systran, when it updated language translation software created by Systran without first obtaining permission.
Marketing Pilgrim

Survey finds most executives planning to spend more on email and social marketing in 2011.
A recent survey by StrongMail found that email and social media marketing will receive increased budget allocations from most marketers next year. 65 percent of executives surveyed reported plans to spend more on email marketing in 2011, and 57 percent reported plans to spend more on social media marketing. Rather than being viewed as competing marketing tools, email and social media are increasingly being used in tandem as part of an integrated marketing strategy.

Most consumers want the option of being able to opt out of browser tracking.
A Gallup poll has found that 67 percent of consumers believe that advertisers should not be able to target ads based on a user's Internet browsing patterns. The one bright spot is that behavioral advertising has more support among younger and wealthier users, though even in those groups there is a preference for being able to select which advertisers track their browsing histories.

Online holiday shopping on track for a double-digit increase this year.
A record final week before Christmas has helped online retailers to a 12 percent increase for this year's online holiday shopping season, compared to last year. According to figures from comScore, online shopping this year could reach a final total of $35 billion, compared to $29.1 billion in 2009.

Third-generation Kindle a top seller for Amazon.
Amazon has announced that its third-generation Kindle has become the online retailer's biggest selling product ever. Amazon also reported that The Girl with the Dragon Tattoo was the most frequently purchased Kindle e-book this holiday season.

Facebook passes Yahoo for unique visitors, sets sites on Microsoft and Google.
According to figures from Geek.com for November of 2010, Facebook passed Yahoo in the number of unique visitors for the month, to move into third place in this category. Google led with 970 million unique visitors, followed by Microsoft at 869 million, Facebook at 648 million, and Yahoo at 630 million.
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