Internet Marketing Weekly News Update #088 March 02, 2011

Microsoft runs into brick wall in the race for mobile supremacy.
A Windows Phone 7 update has rendered some Samsung handsets inoperable -- a condition known as "bricking." This problem, which accompanied what was supposed to be a minor software update -- is a setback for Microsoft's credibility with users and carriers alike.

CBS takes a cautious step towards more online programming with Netflix deal.
CBS and Netflix have reached a deal which will allow Netflix to stream some programming from the CBS library online. The deal gives Netflix a wider selection of programming to offer, and one analyst estimates it could produce $200 million in revenue for CBS over the next two years. However, the deal excludes the network's biggest, most current shows.
The New York Times

Facebook content to let mobile audience grow before looking to capitalize with ads.
Mobile log-ons now represent about 40 percent of Facebook's 500 million subscriber base, and this segment also tends to be especially active as users on the social media site. Still, Facebook has not yet launched mobile ads, taking a wait-and-see attitude before doing anything that could slow the adoption of accessing Facebook via mobile devices.

Overstock.com the latest to get slapped by Google for manipulating search results.
First it was JC Penney, and now Overstock.com has had its search rankings demoted by Google for allegedly conniving to achieve higher search rankings than they merited. The cause may have stemmed from an Overstock.com practice of encouraging college students to link to their site, which gave them an increase in .edu links which seem to weigh heavily in Google's search algorithm.
Yahoo! Finance

MySpace numbers are in a steep nosedive.
Figures on unique visitors to MySpace are a dismal sign for the social media pioneer -- and a cautionary tale for currently fashionable social media sites. Unique visitors have declined by 25 million, from 70 million to 45 million, in just the past year, with roughly half of that decline happening in just the last three months.
Business Insider

Google cracks down on poor content.
By its own account, Google continually makes tweaks to its search algorithm that aren't noticeable to users. However, they just announced a change that Google says affects 11.8 percent of its queries. Google says it is acting to reduce rankings of what it deems to be low-quality sites -- those that are low value-added or copy content from other sites.
Marketing Pilgrim

Regular Twitter users a small percentage of the Internet audience, but growing.
Figures on the total number of Twitter users can be misleading, because only 16.4 million adults actually used Twitter at least once a month in 2010. This represents just 9 percent of the adult Internet users in the US, but these figures are expected to grow to 20.6 million regular users, for 11 percent of the U.S. adult Internet audience, in 2011.

Another year of strong growth is expected to push mobile ad spending over $1 billion in 2011.
Following a year which saw U.S. mobile ad spending grow 79 percent to reach $743.1 million, eMarketer estimates that it could grow a further 48 percent in 2011, to reach $1.1 billion. Messaging is the largest source of mobile ad revenue, but display, search, and video are all expected to see stronger growth rates.

Online campaigns are credited with boosting same-store sales.
Online retailing generally is taking market share from in-store sales, but the two can also work hand-in-hand. Retailers such as Macy's are crediting the coordination of online and in-store promotions for helping boost January same-store sales by 4.2 percent year-over-year, despite adverse weather conditions in much of the country.

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