Internet Marketing Weekly News Update #095 May 11, 2011

Video advertising moving increasingly online.
A survey of advertising executives found that online video and mobile videos were expected to be the top two categories of ads in terms of increased spending this year. This increase is fueled by more than just the recovery of advertising in general--65 percent of the respondents to the survey said they would be shifting advertising from television to online ads.
Marketing Pilgrim

AOL gains display ad revenue, but loses market share.
It's good news/bad news for AOL, as gains in display ad revenues are tempered by an expectation that the company could lose share in that market this year. AOL reported an 11 percent increase in display ad revenue in the first quarter of 2011, but eMarketer estimates that its share of that market could shrink from 5.3 percent to 4.4 percent this year, and to 3.7 percent next year.

Facebook's market share in display advertising grows to 31 percent.
Facebook has quickly grown into a commanding leadership position in the display ad market, with 31 percent of those ads in the first quarter of 2011. That is more than the total ads presented by their next three competitors, Yahoo, Microsoft, and AOL.

eHow has been a significant victim of Google's Panda update.
Google's Panda update to its search algorithm has had some significant victims, including eHow, which has seen lower rankings on 72 percent of keywords tested. eHow fell out of the top four results on 42 percent of tests, and off the first page on 17 percent.

Google adds page load speed to its analytic tools.
Google Analytics has added a new feature which allows website managers to track the average loading speed of their various web pages. This can help websites better understand the user experience, and spot problems which might be discouraging site visitors.

Google offers more guidance on its Panda update.
Google has posted a qualitative description on its Webmaster Central blog which explains what it is aiming for with its Panda update. They are attempting to sort search results according to which sites have authoritative, accurate, and trustworthy content, with a minimal amount of duplication or intrusive advertising.

Apple appears to be seeking solutions to shore up speech and mapping shortcomings.
Apple has made two significant acquisitions of companies with mapping technology, and seems to be looking for a deal to acquire more robust speech-driven technology. These two areas would address aspects of the iPhone which are felt to be inferior to Android's capabilities.
Search Engine Land

Social networks double the reach of the average user.
As important as word-of-mouth advertising has been traditionally, a new study underscores why it is especially important when it comes to social networks. New research has found that the average social network user has 120 online contacts, or roughly twice what they have in other aspects of their lives. However, there can be drawbacks to allowing unknown parties to add themselves to your circle of contacts.

The youth market has yet to embrace location-based services.
If young people are the leaders of new media trends, then location-based service providers received a challenge from a recent poll that found 58 percent of 11 to 18 year-olds in the UK who were aware of location-based media services saw no value in them. Only a minority of those surveyed were even aware of Facebook Places and Foursquare.

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