Internet Marketing Weekly News Update #102 June 29, 2011

Dads are more likely to shell out for online entertainment than Moms.
A study of parents with kids 12 or younger found that when Moms and Dads spend time with their kids online, the Dads are more likely to purchase online content for their kids. For example 36 percent of Dads had downloaded music for their kids, vs. 28 percent of Moms, and this pattern held true for games, movies, TV shows, and educational content.

Facebook launches a new advertising unit to be based on user comments.
Facebook has launched its eighth advertising unit, which will post user comments under the banner "Sponsored Stories." The concept was chosen from over 100 ideas submitted to Facebook by ad agencies. The solicitation of ideas and the addition of an eighth advertising unit suggests that Facebook is still experimenting with ways to best capitalize on its popularity.

Google's new homepage no longer allows users to try their luck.
Google is experimenting with a new homepage which omits the "I'm Feeling Lucky" button. Though Google hasn't given a reason for possibly phasing out the button, which automatically took searchers to Google's top-ranked result for their queries, the introduction of Google Instant seems to make the function less relevant.

Quality suffers as quantity of Facebook fans rises.
A study from PageLever points out some of the limitations of Facebook fan bases--especially those that have been built up by aggressive fan-building campaigns. On average, only 7.49 percent of a Facebook page's fans check out that page on a daily basis. That percentage is highest, at 9.38 percent, for pages with relatively few fans (1,000 to 10,000), and drops to 2.79 percent for sites with over a million fans.
Search Engine Land

Google becomes the first to reach the one billion visitors mark.
According to comScore, Google websites have totaled over a billion visitors over the past year, making Google the first to reach that mark. This total encompasses all Google sites, including YouTube; Facebook is thought to be the biggest single site, and also leads globally in minutes spent on a site.
Search Engine Land

Facebook origination saga adds another chapter.
Just a day after dropping their Supreme Court challenge of Facebook, the Winklevoss twins began exploring a new legal avenue via a lawsuit in Massachusetts. The new claim alleges that Facebook representatives concealed evidence in discussions that led to a previous, $65 million settlement for the Winklevosses and another partner.
The New York Times

Investment in Foursquare establishes a new valuation for the company.
Location-sharing company Foursquare has announced that it has raised a fresh $50 million in venture capital, with the funds to help facilitate international expansion. The pricing of the new investment establishes Foursquare's total valuation at $600 million.
The New York Times

Loopt seeks to bring a more interactive element to daily deals.
Social deals firm Loopt is trying to go beyond the usual me-too offerings in the increasingly crowded social deals field. Loopt has launched a feature called u-Deals, which enables users to request certain discount terms from merchants. If the merchant grants the request, the onus is on the user to find a critical mass of other users to participate in the deal.

Advertisers expect to spend more, but the media mix may be shifting.
A survey by Advertiser Perceptions found that advertisers expect to spend more in the next twelve months, with some surprising growth trends among old and new media. Optimism about new media like digital and mobile is still higher than for traditional media, but slipping, while optimism for traditional media, like newspapers and television, is improving.
Marketing Pilgrim

Search engines surpass Yellow Pages as source for local business information.
Statistics on how consumers find information on local businesses show the changing dynamics of consumer behavior. While Yellow Pages were still used by a higher percentage of consumers over the past year than search engines to identify local businesses (84 percent to 76 percent), search engines held the advantage over the most recent month (67 percent to 62 percent). Search is the source of choice among age groups below 55 years old, while older consumers still prefer the Yellow Pages.

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