Internet Marketing Weekly News Update #103 July 6, 2011

Search is expected to lead US online ad spending past $31 billion this year.
A forecast by eMarketer projects that US online ad spending will grow to $31.30 billion this year, up from $26.04 billion last year. Search is expected to represent $14.38 billion of this year's total, followed by banner ads at $7.61 billion.

Email marketer Epsilon trades flexibility for security.
In the wake of a security breach that affected a number of its high-profile email marketing clients, Epsilon has announced measures to tighten up security. Rather than simply black-listing suspect servers trying to access its system, Epsilon will require its clients to pre-register their points of access so security can be checked out in advance.

Google takes behavioral targeting to a new level.
Google has launched a new feature for display ad targeting, via AdWords, called Google Interest Category Targeting. Rather than simply showing an ad for a product when a viewer is on a website related to that product, the Google Interest Category Targeting feature will trigger continued displays of an advertisement even once the user has moved on to unrelated websites, if that user has demonstrated a prior interest in the product.

Will Google+ address Google's social anxiety?
Google is making another foray into the social space with Google+. This is a collection of tools, some of which mimic Facebook capabilities, but with added features such as +Circles, which allows users to group their friends into sub-groups so they can selectively share information with chosen sub-groups.

New functions on Google Analytics offer insight into social media interaction.
Google Analytics has added functions that will allow websites to track how their users are interacting between their sites and social media sites. Site owners can see which social sites are referring the most traffic to them, and which social media actions (tweets, likes, etc.) users are most likely to take on their sites.
Search Engine Land

Apple discontinues professional hardware to focus on consumer market.
Apple has never gained the widespread popularity among professional users that it has among individual consumers, so it may not be a total surprise that Apple is discontinuing its business-class hardware, and its business-class software is increasingly converging with its consumer software.

News Corporation gives up on MySpace.
MySpace has gone from a leader in social media to an also-ran, and Rupert Murdoch's News Corporation, which bought MySpace six years ago for $580 million, sold the firm in late June for $35 million. MySpace was purchased by Specific Media, an advertising network, though the News Corporation will retain a minority interest.
The New York Times

The Commerce Department asks Congress to reach for a worldwide privacy standard.
While speaking to Congress in favor of data privacy legislation, Commerce Department general counsel Cameron Kerry also stressed the importance of adopting rules that could be used as a model for such legislation around the world. Reaching for a global standard raises the difficulty of getting such a standard in place, but would make it easier for companies to operate internationally once it gets done.

Google's Realtime Search goes off line as agreement with Twitter expires.
Google's Realtime Search had been operating with an exclusive feed of Twitter updates, but that pipeline was shut off when the agreement with Twitter expired on July 2. As a result, Realtime Search is now offline, though Google may bring it back in some form in the future.
Marketing Pilgrim

Google's Chrome is taking significant market share from Internet Explorer.
While Internet Explorer remains the leading browser, since last August its market share has fallen from 60.48 percent to 53.58 percent. The chief beneficiary of this drop has been Google's Chrome, the third most popular browser, which has risen from 7.50 percent to 13.11 percent of the market over that period. Firefox remains in the number two position, with little change in its market share since last year.
Marketing Pilgrim

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