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Internet Marketing Weekly News Update #112 September 7, 2011

Fake online IDs throw doubt on social media growth figures.
Social media outlets have logged impressive figures for user growth, but those figures may have been inflated by a proliferation of fake user IDs. A report by Imperium, which recently analyzed over 100 million social media transactions, finds that from 5% to 40% of the activity emanated from fraudulent user IDs.
ZDNet

Sony tablets could be a worthy competitor for the iPad.
As evidenced by Hewlett-Packard's announced departure from the tablet field, Apple's iPad is largely laying waste to its competition in the growing market for these devices. However, an advanced review finds that Sony's two upcoming offerings, the Tablet S and the Tablet P, could provide some strong competition, in large part because Sony draws on its background as an entertainment rather than technology company.
ZDNet

T-Mobile suit may redefine Justice Department role in maintaining competitiveness.
Technology companies of all stripes will keep a close eye on the Justice Department lawsuit to block the merger between AT&T and T-Mobile. While the Justice Department has traditionally used anti-trust litigation to thwart companies looking to choke off competition, this lawsuit seems predicated on keeping a competitor in the field to spark innovation and consumer-friendly practices.
The New York Times

Google reveals plans to further encroach on Groupon's space.
Google has already been running a limited number of geographically-targeted offers on its home page, and has now revealed plans to roll the program out to 32 more markets. Groupon, which has faced competition from numerous new entrants in the field, may now find itself under fire from both above and below.
ClickZ

Tumblr carves out a niche for visually-oriented blogs.
According to figures from comScore, Tumblr has gained a foothold among blogging sites, with an emphasis on posts that are short on words and heavy on visuals. With this approach, Tumblr has increased its audience from 4.2 million visitors to 13.4 million in the past year.
Marketing Pilgrim

Ads and search are key tools for mobile shoppers.
New research from Yahoo! and Ipsos indicates that smartphone users are more likely to engage with and recall ads when they are shopping than while using their devices for other types of activities. In addition, while apps are the preferred means of conducting some tasks, browsers are still the preferred way (by 73% of those surveyed) of shopping.
eMarketer

Online retailers lag in addressing customer experience.
A survey of attendees at Forrester's Customer Experience Forum revealed a telling gap between intentions and execution: 87% believe online customer experience management is more important than ever, yet only half have methods in place to measure customer experience. The most common reason for the disconnect seems to be budget constraints.
eMarketer

Stock market disruptions cast a shadow over advertising forecasts.
A panel of experts was asked about the impact that the recent market correction would have on ad spending. Historically, money has tended to move towards television in periods of disruption, because it has been the surest way of reaching a large audience. However, online ad spending, with its fast growth rate and somewhat measurable results, is a wild card that could also benefit, at least on a market share basis.
DMNews

More traditional retailers join the ranks of favorite online shopping sites.
While online giant Amazon topped a recent survey of favorite online shopping sites, more and more traditional, big-name retailers are making their way onto the list. So, old-school stores such as Macy's, Sears, Wal-Mart, and JC Penney, were among those placing in the top ten, alongside firms with Internet-era roots, such Amazon, e-Bay, and Google.
DMNews

Yahoo! expands original programming.
Yahoo! will be launching a schedule of short-form, original programming to be broadcast over the Internet. With a new survey showing that 50% of tablet owners use the devices to watch TV shows, along with people already watching programs on PCs and even smartphones, Yahoo! could be positioned to both capture this growing audience and speed the transition towards digital viewing.
Marketing Pilgrim

 
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