Internet Marketing Weekly News Update #116 October 5, 2011

Bing slowly gaining share of a growing search market.
According to statistics from, Bing-powered searches are slowly eroding the market share of Google-powered searches. In August, the share between the two leaders was 68.3% for Google and 31.7% for Bing, with Bing picking up 0.7% at Google's expense during the month. Both might be winners, however, as search volume increased 17.6% over the prior 12 months.
Search Engine Land

Statistics on the influence of online reviews are compelling.
A chart by 540|SEO gives some powerful statistics about the influence of online reviews. Among the highlights: 64% of consumers look for online reviews before making purchase decisions; 85% are more likely to purchase if they can find online recommendations; 87% said a positive review has reinforced a purchase decision; 80 percent said a negative review changed their mind about a purchase decision.
Marketing Pilgrim

Internet ad revenues are reaching record highs on strong 2011 growth.
According to the Interactive Advertising Bureau, Internet ad revenues reached a record high of $7.7 billion in the second quarter of 2011, a 24.1% increase over the same period in 2010. That put total first-half Internet ad revenues at $14.9 billion, which is also a record and a 23.2% increase over the first half of last year.
Business Wire

China leads the way among BRIC nations for mobile ad spending.
The large, emerging economies of Brazil, Russia, India, and China--known collectively as the "BRIC" nations--have all embraced mobile advertising to some degree, but China is the clear leader. Mobile ad spending in China is expected to grow from $223.2 million to $448.7 million this year. Number two among the BRIC nations in mobile ad spending is India, which is expected to spend $56.5 million this year.

Security concerns still prevalent among online shoppers, but easing somewhat.
According to the USC Annenberg School Center for the Digital Future, only 11% of US consumers feel that credit card security is not an issue when buying something online. 45% are extremely concerned, and 44% are somewhat concerned. However, these numbers all represent an improvement over ten years ago, when 71% were extremely concerned about credit card security when buying something online, 23% were somewhat concerned, and only 6%were not at all concerned.

AdWords additions are hailed as opening up the potential for video advertising.
Google has added new capabilities for the creation and distribution of video advertising via its AdWords platform. This allows advertisers to access both the Google Display Network and YouTube via the same interface. A highlight of the new approach is the TrueView pricing system, which only charges advertisers if a significant portion of a video ad is viewed.

Fast-growing user base and upcoming business profiles add to the commercial appeal of Google+.
The opening of Google+ to all registered Google users has led to a boom in participants, with the total reaching an estimated 50 million, as traffic spiked by 1,200% after the site was made more broadly available. Advertising Age has reported that Google+ will soon allow business profiles, allowing brands to attempt to capture some of this traffic.

The latest Panda update results in some big winners and losers.
Data from Searchmetrics offers an early look at the impact of Google's latest "Panda" update, called Panda 2.5. The impact on search visibility was often huge, with some sites losing over 90% as a result of the update. The Today Show, Technorati, and The Next Web were among the big losers, while major gainers included Fox News and YouTube.
Search Engine Land

Apple introduces new iPhone models, hoping to stem the tide of shrinking market share.
Apple's introduction of new iPhone models comes with the company in a rare position--on the defensive. According to Nielsen Mobile Insights, smartphone buyers in August chose Android devices twice as often as iOS devices (56% of total sales vs. 28%).

Google to launch online ad circular.
In an effort to speed the migration of ad revenues from traditional media to the Internet, Google has worked with major retailers like Best Buy and Macy's to create an online advertising circular to compete with those traditionally stuffed into newspapers or sent by bulk mail.
Search Engine Journal

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