Internet Marketing Weekly News Update #119 October 26, 2011

Result fluctuations are making the impact of Panda 2.5 tough to gauge so far.
As websites try to measure the impact of Google's latest search update, they should be aware that the results may vary over time, as it appears the update was not implemented all at once. Since the original launch of the update in late September, some sites have reported traffic declines one week, recoveries the following week, and then declines again the week after that.
Search Engine Land

Digital advertising is nearing a cross-over point with traditional media.
A survey of ad agencies found that the Internet is viewed as a primary medium almost as much as local television, with 34% of ad agencies saying the Internet was their top media priority, compared with 35% for local TV. 85% of those surveyed said that digital advertising had become a bigger priority this year than it was last year.

Statistics show the commitment of marketers to content strategies.
Google's Panda updates and other search trends that emphasize content quality are driving marketers to place a higher value on content-related SEO strategies. An infographic highlights some of the numbers behind this trend, including the fact that 92% of marketers now say that content creation is either very or somewhat effective for SEO, and that marketers are investing $12.5 billion in online content.
Search Engine Journal

A leaked training manual offers insights into the human element of Google search results.
As much as Google's search process relies on automated algorithms, human judgement also plays a role, in the form of URL quality ratings. A leaked version of a training manual for Google URL quality raters, which is available online, provides some insight into how those raters assign different sites ratings ranging from "Vital" to "Off-Topic or Useless."
Search Engine Watch

As Twitter reaches 250 million daily tweets, its CEO looks ahead.
Twitter recently reached the milestone of 250 million daily tweets, but CEO Dick Costolo continues to look to the future. In a recent interview he discussed the firm's damaged relationship with Google, its promising relationship with Apple, and the slim near-term prospects for an IPO.
Search Engine Watch

Owners of Apple's iPhone 4S are finding staying more connected is hard on battery life.
Early reviews of the new iPhone 4S suggest that while it helps users get updates on apps more regularly, as well as information and location-based messages, there is a price to be paid. It seems the constant contact between the devices and the Internet are causing batteries to drain faster than in prior versions of the iPhone.

Facebook changes risk a user backlash.
Facebook has launched a series of changes, and the early reviews from users are not good. According to social media polls, between 75 and 86% of respondents had a negative response to the changes, which include alterations to layout, content generation, and membership procedures.
The New York Times

Viewing habits for Internet video differ sharply by race.
Watching video over the Internet has gained widespread popularity, with nearly half of all Americans now watching some video online. However, the time spent viewing Internet video varies greatly according to race. According to a Nielsen report, Asians average more than nine hours a month of Internet video viewing; African-Americans and Hispanics both come in around six hours a month, while whites average less than four hours.

Integration of iOS5 means new opportunities and challenges for marketers.
User acceptance of the new iPhone operating system, iOS5, is happening quickly, with an estimated one-third of the eligible customers downloading the update within the first week of its availability. This changes the landscape for marketers, with positives including better integration with Twitter and organization of news feeds, but also the challenge of a Reader feature which pushes ads aside to present just an article's text.
Marketing Pilgrim

Survey shows consumers expect to do more holiday shopping online this year.
A survey by the National Retail Federation found that customers plan to do 36% of their holiday shopping online this year, up from 32.7% last year. Given the slow economy, picking up a bigger piece of the holiday pie may be the best way for online retailers to meet their optimistic growth forecasts, with 68% of those surveyed by Shop.org expecting growth of 15% or more this year.
Marketing Pilgrim

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