Internet Marketing Weekly News Update #125 December 7, 2011

Infographic shows the strengths and weaknesses of daily deals for advertisers.
A new infographic from BuySellAds breaks down some vital statistics on daily deal coupons. Among the strengths: 44% of online consumers use or search daily deals sites, and roughly 60% of subscribers to major deal sites use their coupons. The weaknesses center around being additive to business: only 17% of merchants were satisfied with the repeat business after running a deal on Groupon, and only 22% of consumers spend significantly more than the value of their coupons.
Search Engine Land

Rapid growth projected for m-commerce.
M-commerce (purchases via mobile devices) is expected to grow rapidly as smartphone penetration increases, and as more and more retailers facilitate and promote this avenue of sales. Figures from eMarketer project a 91.4% increase in m-commerce sales this year, to $6.7 billion, with another 73.1% increase projected for 2012, which would bring m-commerce sales to $11.6 billion annually.

Online tools reach a third of all grocery shoppers.
Grocery shopping may still be a fundamentally hands-on experience for most people, but that doesn't mean an increasing number aren't getting some high-tech help. 33% of shoppers surveyed by Acosta Sales and Marketing reported using apps or websites to help them plan their grocery buys. Coupons are considered the most useful online tool, followed by email alerts, shopping lists, and recipes.
Marketing Pilgrim

New Walmart app helps select gifts based on Facebook information.
Walmart has launched a new app that suggests gifts based on information that a person has posted on Facebook, including which brands they "like" or have discussed in their news feeds. The article's author points out that besides raising a new round of privacy concerns about Facebook, the app may be flawed by making broad assumptions based on what may be fairly casual mentions of a brand on a Facebook page.
Marketing Pilgrim

Cloud-based music streaming will attempt to overcome significant obstacles next year.
A look forward to 2012 trends by eMarketer identifies cloud-based music streaming as a distribution channel that will receive a thorough market test next year. The challenge of making it work is captured by a survey which showed that while 49% of music consumers online stream music--a percentage comparable to those who purchase music files online or buy physical copies of music--so far only 13% pay for streaming music.

Soft metrics result in a cautious approach to social marketing.
For all the buzz surrounding social marketing, a survey by MarketingSherpa found that only 20% of US agencies and consultancies reported that their clients believed social marketing was producing measurable ROI. This may be because metrics for social media efforts are still based primarily on things not directly related to sales, such as the number of followers a brand has. As a result, the prevailing approach is one of caution, with 64% of clients favoring a conservative approach to investing in social marketing.

YouTube announces new advertiser tool to replace YouTube Insight.
YouTube has announced the launch of YouTube Analytics, a tool for advertisers to replace YouTube Insight. YouTube Analytics will feature some metrics which Insight didn't have, including a summary display of key information, details on which videos are attracting the most views and subscriptions, and audience retention information to measure how far users get through advertiser videos.

WordPress takes on Google with new advertising option for bloggers.
WordPress has announced a new opt-in advertising program for bloggers on its platform. Called WordAds, the program will be eligible to publicly visible blogs with a custom domain, subject to approval by WordPress. In the launch, WordPress took a direct shot at Google, telling blogers "you deserve better than AdWords."

Bing takes content screening to extremes.
While Google's Panda update lowered the search result ranking of pages which were thin on original content, Bing has completely dropped sites deemed to be thin on content. This caused several pages devoted to Cyber Monday to be dropped from Bing results, though Bing's own site devoted to Black Friday/Cyber Monday deals topped their search results.
Search Engine Land

Smartphone shopping is fast becoming mainstream.
There are 90 million smartphones in the US, and 38% of their owners have used the device for at least one purchase. While it is not surprising that digital purchases (music, ringtones, etc.) ranked first in share of these purchases at 47%, the more tangible category of clothing purchases represented a substantial 37%.

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