Internet Marketing Weekly News Update #128 January 4, 2012

Web strategy analytics experience good growth in 2011.
Internet marketing has not only generated new lines of advertising and PR business, but it is also the source of a growing trend towards spending on web strategy and metrics analytics. Search Engine Watch projects that annual global spending on technology and services in this realm could be as high as $4 billion. Spending on web analytics staff, third-party agencies and vendor revenues showed an estimated 12% growth in 2011.
Search Engine Watch

The Occupy movement seeks its own social network.
Some of the activists behind Occupy Wall Street and other protest movements are working on their own version of Facebook to facilitate communication among participants in those movements. While Twitter and Facebook have already proven to be powerful tools for coordinating populist protests, organizers are mindful of the fact that these platforms put participant information in the hands of large corporations.

Go Daddy withdraws support of anti-piracy bill. originally voiced support for the Stop Online Piracy Act, but has faced mass protests -- which may have been partially organized by a competitor. Some of the domain name registrar's customers feel the SOPA act would disrupt the current structure of the Internet. Even though Go Daddy has withdrawn its support of SOPA, it has already lost 70,000 domains over its position, according to CNET.
Search Engine Journal

Tablet wars to heat up in 2012.
Tablet devices were a hot product this past holiday season, and the battle for market share looks like it is about to intensify. Android's market share of new tablet sales is estimated at 40.3% this quarter, up from 32.4% last quarter, largely at Apple's expense. Apple, meanwhile, is expected to launch its advanced iPad 3 as early as February, though Google's CEO has hinted at an Android upgrade to match it in the first half of the year. Meanwhile, Amazon's Kindle and Barnes & Noble's Nook have established themselves as viable competitors as well.
Search Engine Journal

One researcher puts Google+ membership at 62 million.
A researcher has estimated that Google+ registration has reached 62 million, and even more significantly, that a quarter of these members came on board in December 2011. This researcher, who develops apps for social networks, used sampling techniques that may be less than precise; still, the number is not completely out of line with Google's October count of 40 million registrations. The public can look for an updated figure as part of Google's January earnings announcement.
The New York Times

Online sales sustained their strength through the holiday season.
Figures updated through Christmas day indicate that online sales followed through on their early promise for the holiday shopping season. According to comScore, online sales for the season reached a record $35.3 million, up 15% over 2010. IBM Benchmark estimates that 16.4% of retail website sessions were initiated from a mobile device, up from 7.8% a year previously.

Winners and losers in online shopping satisfaction.
A survey by ForeSee measured customer satisfaction with recent online holiday shopping experiences. Amazon easily took the top spot, rising two points this year to a satisfaction score of 88, five points ahead of its nearest competitors. The biggest gainers in this year's survey were TigerDirect, JCP and Dell. Overstock and the Gap held the bottom slots in the survey, joined by Netflix.
Marketing Pilgrim

Myspace remakes itself as a music site.
Myspace has launched a new homepage that stresses access to music. In trying to get an edge, Myspace has made deals with both major and indie music labels, gaining access to a reported 42 million songs, or three times the songs of the nearest competitor.
Marketing Pilgrim

Pre-roll ads look to be the big winner in a strong growth year for online video.
eMarketer expects the U.S. online video audience to reach 169 million each month by the end of 2012, with a 40% year-over-year increase in online video ad spending. Pre-roll ads -- short commercials shown before online videos -- are the most popular form of this advertising, and 63 percent of decision-makers plan to use them in 2012. In-banner ads are expected to see a decline in usage rate from 59% in 2011 to 53% in 2012.

Three major media service companies lower 2012 forecasts.
While 2012 is projected to be a growth year for global advertising, three major media service companies -- ZenithOptimedia, GroupM and MagnaGlobal -- revised their forecasts downward in light of economic conditions. Some growth is still expected, with events like the Olympic Games and the U.S. presidential election, and in certain channels, such as online marketing.
Direct Marketing News

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