Internet Marketing Weekly News Update #134 February 15, 2012

The e-reader market may be topping out.
Ownership of e-readers doubled last year, and is up five-fold since the end of 2009. However, it would be a mistake to project that this type of growth could continue for long. As the percentage of Internet users who own an e-reader has reached 15.8%, another group has grown quickly -- those who say they are unlikely to ever buy an e-reader. That seems to be affecting the potential ceiling for the product.

Facebook users show a limit to what liking a brand means.
Brands have aggressively pushed to get Facebook users to indicate liking their brands, and this has paid off with 59% of consumers doing so in the past 6 months. However, this only means about a 50-50 chance that those consumers are more likely to buy the brand, and consumers expect exclusive offers and interactive experiences in return.

Facebook developer metrics take an early exit.
Developers who use metrics on Facebook's Graph API got an unpleasant surprise when 50 metrics became unavailable in early February. Facebook had previously announced that it would discontinue the metrics as of February 15th, but they actually became unavailable earlier than that.
Search Engine Watch

Google's Chrome now available for Android devices.
Mobile devices using up-to-date versions of the Android platform can now download a beta release of the Chrome browser made especially for mobile. In adapting Chrome for Android, Google took the approach of completely remaking the browser with mobile devices in mind, while retaining some of the features and functionality that will be familiar to Chrome users.
Search Engine Watch

Privacy advocates press the FTC to halt Google's new policy.
Google has positioned its new privacy policy as consolidating such policies across its various properties. The policy includes the controversial components of combining user information across those properties, and lacking an opt-out clause. The Electronic Privacy Information Center (EPIC) is reacting by suing the FTC to take action against the new policy, saying it violates terms of a consent order Google signed with the FTC last year.
Search Engine Watch

Yahoo search share continues to slip.
January search figures from comScore show Yahoo's share of the market continuing to slip, falling 0.4% down to 14.1% in the month. Bing has now moved past it into second place in explicit core search share, while Google has extended its dominating lead in the market.
Search Engine Land

Tech companies score well for brand reputation.
Three of the top five performers in a Harris Interactive survey of corporate reputations were online or computer-related companies. Apple scored the top spot, while Google was number two, and Amazon finished fourth. The more traditional brands rounding out the top five were Coca-Cola in third, and Kraft in fifth.

Forrester forecasts that the boom in mobile devices has just begun.
Forrester Research is forecasting that the number of smartphones in use around the world will reach 1 billion in 2016, with roughly a quarter of that total in the U.S. By 2015, Forrester expects the market for mobile apps to reach $55.7 billion, up from $6 billion today.

Battle continues over the iPad name in China.
Two cities in China have seized iPads from retailers, in an effort to block their sale after Apple lost a case over the rights to the iPad name in that country. A Chinese company registered the name in 2000, and although Apple bought the rights from a Taiwanese subsidiary, the Chinese company now claims that rights in mainland China were not included. This could potentially affect not only iPads sold in China, but those manufactured there as well.
The New York Times

Microsoft starts easing social elements into its advertisements.
Microsoft is giving advertisers the option of including user-generated ratings and reviews in display ads. Ultimately, Microsoft plans to add other social elements to advertisements, such as user-generated videos, expert blogs and user discussion groups.







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