Internet Marketing Weekly News Update #138 March 14, 2012

Survey reveals intriguing customer attitudes toward online security.
A survey released by StrategyOne and Edelman on March 7 shows consumers are wary about the privacy of their personal data: 90% of respondents were concerned about security, and 80% felt they know more about the issue than they did 5 years ago. As a possible effect of these fears on their behavior, 21% said they have passed on rewards programs because of concerns about providing data. However, while 84% say security is important to them, only 33% expect companies to actually secure their personal information.
Direct Marketing News

Google consolidates its entertainment markets.
Continuing its drive to consolidate some of its diverse properties, Google launched Google Play on March 6th. The new site is an entertainment marketplace for apps, books, movies and music that essentially merges Android Market, Google Music and the Google eBookstore.
Search Engine Watch

Web hosting services warned to guard against spam.
Free web hosting services can become breeding grounds for spam-generating websites. These services risk exclusion from Google's search index unless they adhere to seven new anti-spam guidelines. Google's suggestions include watching server log files for sudden traffic spikes for new websites.
Search Engine Watch launches a new app to facilitate polls.
Polls are popular, and is hoping to capitalize on that with Pollroll, an app that facilitates user-generated polls and allows respondents to attach comments to their answers. is launching Pollroll in conjunction with Austin's SXSW conference, in hopes that the gathering will create opportunities for people to use the new app.
Search Engine Land

Facebook Credits has gained limited traction.
In an updated IPO prospectus filed on March 7th, Facebook disclosed that 15 million people used its Facebook Credits payment system last year. While this would be a large number for most new services, it represents less than 2% of Facebook's active users. This may indicate that many are put off by the 30% cut Facebook takes out of revenue processed by the system.

Suit against Apple could affect the price of e-books.
The Justice Department is reportedly preparing to sue Apple and five publishers for colluding over the price of e-books. The allegations are that Apple's pricing model led to higher prices for consumers not just on Apple's store, but in the marketplace in general.
Search Engine Journal

YouTube is investing heavily in new channels.
YouTube is spending over $100 million on more than 100 new entertainment channels. The hope is that more regular and formatted programming will help YouTube develop more stable audiences, which in turn would allow it to charge higher advertising rates.
The New York Times

The battle to engage users could lead to more intrusive ads.
As static display ads struggle with declining click-through rates, advertisers may increasingly turn to formats that force user engagement, such as home page takeovers. MediaMind provides statistics showing these new formats are more likely to attract and hold user attention, but some backlash is possible since these formats are generally described as being more intrusive.

eMarketer projects the iPad should dominate fast-growing tablet market.
With the lion's share of users, Apple's iPad threatens to become a de facto standard for tablet devices: Its 2011 market share reached 62% worldwide and 83% in the U.S., according to IHS iSuppli. Projections from eMarketer suggest that iPad could more than double its number of U.S. users to over 60 million by the end of 2014, even if its domestic market share slips.

A new IDC 2011 tally shows Android cutting deeply into the iPad's market share.
IDC released new figures on fourth quarter tablet sales revealing stronger than expected worldwide sales, for a total of 68.7 million units sold in 2011. IDC expects this figure to grow to 106 million in 2012. Meanwhile, Android devices gained market share by 13% in the fourth quarter, bringing it to 45%, and the iOS platform slipped by 7 points, to a 55% market share. IDC expects Android devices to pass iOS devices in market share by 2015.

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