Internet Marketing Weekly News Update #142 April 11, 2012

PayPal expands options for small businesses.
PayPal promotes its cost-effective and secure payment solutions for small businesses, and it is expanding these options with PayPal Payments, a range of three payment processing options. Costs range from free to $30 a month, depending on how much control and customization a business owner wants.

Windows 8 tablets may be ideal for health care.
Upon seeing them in action in a medical practice, one commentator notes several reasons why tablets running Windows 8 could be suited to health care environments. This creates an extremely attractive market not just for Microsoft, but for marketers looking to reach an online audience in this field.

Facebook ad click-through rates vary significantly by location.
Click-through rates are a key to the effectiveness of online advertising, and therefore affect what websites can charge for advertising. A study of Facebook ads by TBG Digital could add a new wrinkle to that calculus as click-through rates varied by state. South Dakotans showed the highest tendency to click on an ad, with a click-through rate 174% of the national average, while residents of Vermont were the least likely to respond, with a rate just 57% of the national average.

An appeals court reversal brings back a $1 billion copyright infringement suit.
A federal court of appeals has reversed a lower court's dismissal of a $1 billion lawsuit brought by Viacom and other owners of media content against YouTube. While the lower court found that YouTube was protected by the Digital Millennium Copyright Act, the appeals court held that there may be an issue as to whether YouTube knowingly ignored the presence of copyrighted material on its site.
The New York Times

In a new survey, Amazon demonstrates the power of online presence.
Brodeur Partners asked shoppers to evaluate the relevance of several retailers based on a variety of categories. Amazon was consistently rated ahead of traditional retailers for various types of relevance, scoring the highest average overall and ranking number one or number two in every category.
Marketing Pilgrim

Google looks to hook small businesses with free mobile conversion.
Google has an offer to help small businesses solve an increasingly pressing online problem -- and make those businesses dependent on Google in the process. In conjunction with DudaMobile, Google will give small business websites a free conversion to make them suitable for viewing on mobile devices, and will host those websites for one year for free.
Marketing Pilgrim

Mobile content usage continues to post gains.
Data from comScore for the three months ending in February 2012 shows that mobile content usage continues to grow across all categories. Compared to the three-month period ending November 2011, the biggest percentage gains were in using mobile browsers -- up 4.8% to 49.2% of all mobile subscribers -- and downloading apps, up 4.6% to 49.5%. Perhaps more surprisingly, even with a penetration rate already above 70%, texting added another 2.2%.
Marketing Pilgrim

Customers show engagement with detailed product videos.
A study of customer attitudes toward product videos shows that people are often willing to take the time to watch those videos, especially if the content is informative or a demonstration is included. Respondents say they view such videos 60% of the time when they come across them, and most are willing to spend more than 2 minutes on videos that will educate them about a planned purchase.

Smartphones projected to lead growth in the mobile phone market.
With usage rates already above 75% of the U.S. population, mobile's days of high growth rates are behind it, as eMarketer projects an increase of 1.8% from 2011 to 2016. However, within the mobile phone segment, smartphone market penetration is expected to show dynamic growth, with the number of smartphone users rising from 93.1 million at the end of 2011 to 192.4 million in 2016.

Yahoo! announcement epitomizes its reversal of fortunes.
Yahoo! announced on April 4th that it would be laying off 2,000 employees as part of a restructuring plan. Since this represents a significant number of the firm's 14,000 employees, the move is a substantial cost-cutting measure. The company notes that it still has nearly 700 million users and thousands of advertisers.
Search Engine Land

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