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Internet Marketing News Update #214, September 19, 2013

Usage patterns show that tablets rule primetime.
A study by TubeMogul found that while usage patterns for smartphones and tablets are fairly similar during the day, tablets surge to a clear lead just in time for the primetime hours. This is especially significant because 25% of all video ad views take place between the hours of 8:00 pm and midnight.
MediaPost News

New ad buying tool mines tweets to predict demand.
Topsy has introduced an analytical tool that analyzes historical activity on Twitter to predict product popularity. This information will be used to guide advertising strategies. The tool accesses an indexed database of 425 billion tweets, dating back to the original one posted back in 2006.
MediaPost News

A large data broker creates an opening for consumers to secure their data.
Acxiom, a collator and seller of data from both online and offline sources, has created a website where consumers can see what data Acxiom has collected on them, make edits to that data, or opt out completely from having their data used by the company. The move might be a shrewd gambit by Acxiom to appease regulators while venturing that most consumers won't be knowledgeable or motivated enough to act on the opportunity.
Marketing Pilgrim

Samsung's SmartWatch is a low-price entry into wearable technology.
While the $1,500 price point of Google's Glass made it clear that this entry into wearable technology was geared for the early adopters among tech aficionados, Samsung is attempting to plunge into the deep end of the nascent market with a $299 price point on its SmartWatch. The SmartWatch will be linked to a user's phone, and is launching with 70 apps already available for it.
Marketing Pilgrim

Google announces a tasty name for its next Android operating system.
Continuing its tradition of naming operating systems after sweets, Google has announced that it will name the next operating system for Android devices "KitKat," after the chocolate bar. No money was exchanged between Google and Nestle, which owns the rights to the KitKat name. Apparently, both parties agree the added exposure for the name will be mutually beneficial.
Search Engine Watch

Mozilla's cookie blocking may black out analytics.
Though it has opted not to move forward with similar plans in the past, Mozilla has announced its intentions to make it the default position for its site to block all tracking cookies. This would mean that activity on Mozilla, which represents 20% of all web traffic, would not provide data to Google analytics, and thus to advertisers. The Interactive Advertising Bureau has started a petition to ask Mozilla to modify its position.
Search Engine Journal

Google's new apps push farther into Microsoft and Apple territory.
Google has released new apps with characteristics that move the company in the direction of competing more with Microsoft and Apple in the market for desktop computing tools. Those characteristics include the ability to operate even when the user is not online - something not previously possible with Google apps - and the ability to work in Microsoft or Apple operating systems.
The New York Times

New Facebook search functions are designed to highlight trending topics.
Facebook wants to rival Twitter as a window on emerging trends, so Facebook has released two new search functions that allow news media and marketers to zero in on what's on people's minds at any given time. Now, any public posts can be searched by topic, and even private posts will be included in statistics that can be compiled regarding the amount of conversation on a given topic.
The New York Times

Retail expected to continue to lead digital advertising, as automotive gains.
Retailers are expected to spend $9.42 billion on digital advertising in the US this year, according to updated estimates from eMarketer. This would represent about 22.3% of the market, the most of any sector. The automotive sector is expected to pass telecoms this year for third place, and are projected to leapfrog financial services to move into second by 2015 with 12.5% share of the market.
eMarketer

Mobile sales expected to be the most dynamic part of holiday e-commerce this season.
US e-commerce is expected to grow at a healthy 15.1% rate this holiday season, according to eMarketer. The most dynamic area of growth is mobile commerce, which is expected to rise from 16% of the total this year to 26% in 2017.
eMarketer

 
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