The Better Business Bureau weighs in on sponsored-content disclosures.
The Better Business Bureau (BBB) has prevailed upon sponsored content distributor Taboola to make more meaningful disclosures. The BBB had objected to the way Taboola had presented links to users, the size and color of its disclosures, and the location of its disclosures. Also of significance was the fact that the BBB pursued the matter over Taboola's objection that it was not technically an advertiser and thus should not be subject to the BBB's ad guidelines.
Facebook broadens its use of video ads.
Two months after launching them in the US, Facebook has extended the use of video ads to countries such as Australia, Brazil, Canada, France, Germany and the United Kingdom. Though it has not released specific information on the success of the 15-second spots so far, Facebook's expansion of their use is seen as a sign that the program is gaining traction.
Advertisers step up geographic targeting.
Mobile advertisers are getting more precise about geographic targeting and using it more frequently, according to a report from mobile ad platform provider xAd. The company found that among its advertisers, which include some prominent national brands, precise behavior or GPS coordinates were used to target 79% of ads in the first quarter, compared with 58% a year earlier. For very location-specific businesses such as restaurants, geo-precise ads accounted for 95% of volume.
Direct Marketing News
Google launches the latest version of Panda
Panda 4.0, the latest algorithm update by Google designed to improve the search results of sites with better quality content, was put into action on May 20. At the same time, Google also updated a separate algorithm designed to eliminate spam-oriented queries, and by launching two updates at once Google has made it more difficult for SEO experts to assess the effect of Panda 4.0 on their sites.
Search Engine Watch
Report claims comScore figures understate Google's share of search traffic.
A research firm called Conductor says its study of more than 100 million organic search visits found that Google's share of search traffic was 85%, and not the 67% cited by comScore. One methodology difference was that comScore uses pre-click measurement while Conductor based its study on post-click traffic, though it is not clear how or why that would affect the results.
Search Engine Journal
Amazon book battle may be hurting both sides.
Amazon is the latest online marketing giant to run into bad publicity when it takes a new step to flex its commercial muscle. Amazon is receiving negative press and public reaction over its tactics to discourage sales from publishing firm Hachette, tactics which Amazon is using to put negotiating pressure on the publisher. Meanwhile, though Hachette is garnering public sympathy, its Amazon sales are shrinking.
The New York Times
Mobile viewers seek to bring their networks with them.
While alternatives such as YouTube and Hulu may have grabbed the early initiative in online and mobile video, a new report shows that viewers increasingly want access to the networks they subscribe to via cable television. Adobe Digital Index reports that so-called TV Everywhere apps, which allow the user mobile access to channels they subscribe to on cable, are growing faster than YouTube and Hulu, and are now used by one out of every five US households.
The New York Times