Facebook unleashes Slingshot - for real this time.
After an inadvertent premature release a week earlier, Facebook launched its answer to Snapchat in mid-June. The Facebook service, called Slingshot, is similar to Snapchat in that it is designed to send pictures and videos intended to be viewed once. However, in an attempt to force further user engagement, Slingshot requires recipients to send an image themselves before they can view one.
Most consumers want more disclosure from businesses about info uses.
A recent Accenture study found that only 35% of respondents are satisfied with how forthcoming businesses are about their use of online data. While this indicates a public desire for more disclosure, there is no one "magic bullet" to satisfy the desire for transparency. The leading solution, favored by 51% of respondents, was to receive e-mails with disclosures and updates on how information is used, followed by the option to opt out of data usage programs, which was favored by 44%.
Content marketers leaning on soft social metrics.
Not surprisingly, non-bottom-line figures such as "likes" are commonly used as measures of social media success, but such soft social metrics are also becoming leading ways of measuring the overall effectiveness of content marketing. A Contently survey found that page views and unique visitors are still the leading metrics, used by 69% of respondents, followed by social media shares and "likes," used by 65.5% - both of which handily beat conversions and sales, used as metrics by just 42.1%.
Digital a highlight in a strong year for ad growth.
A combination of periodic events such as the Winter Olympics and the World Cup, along with the continued growth of digital and mobile advertising, have 2014 shaping up as a banner year for global ad growth. Total spending is expected to rise by 5.7% this year after just 2.6% growth in 2013. Digital continues to grow more quickly than overall ad spending, and after reaching 25% of total spending this year, it is projected to grow to 32.3% by 2018.
Mobile has blown by desktops in the social media world.
In terms of both usage and engagement, mobile devices (including both smartphones and tablets) have built an impressive lead over desktops when it comes to social media. Mobile devices now account for 70% of the time spent on social media. Engagement varies widely by social media outlet - on Twitter and Pintrest, 75% of sharing is done via mobile device, while on Facebook the number is only about 50%.
Survey signals a warning about digital advertising.
For all the continued growth of digital advertising, some degree of disenchantment is beginning to set in. While double-digit increases in digital ad budgets remain the norm, fully 50% of marketers say they either somewhat or strongly agree with the statement that digital has failed to deliver as a branding vehicle.
Facebook can be a powerful driver for local businesses.
While Yelp is designed specifically to be a medium for business reviews, Facebook is used much more frequently by consumers to recommend local businesses. A BrightLocal survey found that 38% of consumers make recommendations via Facebook, compared to just 13% via Yelp. The vast majority of consumers consult the Internet to find businesses multiple times each year.