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Internet Marketing News, #240, August 14, 2015

Smart watch demographics pose a challenge for mobile app marketers.
With 63 percent of smart watch early adopters being male, mobile developers face a particular problem with getting users to engage with their apps. Not only are men less likely overall than women to use apps, but their app usage is less concentrated, meaning that no one category of apps is used by as much as 50 percent of men.
eMarketer

Ad spending shows seasonal declines overall, but continued long-term gains for digital.
The US Ad Market Tracker dropped by 3 percent in June, continuing a tradition of seasonal declines in June, July, and August. However, television rather than digital advertising bears the brunt of this slump, and their long-term fortunes are also going in opposite directions. The television version of the advertising index dropped by 9 percent in June and by 7 percent year-over-year. The digital version gained 5 percent in June, and 14 percent year-over-year.
MediaPost News

Satisfaction with social media climbs while search slips.
Satisfaction indexes can give digital marketers some insight into developing trends regarding user habits, and right now social media seems to be gaining ground on search when it comes to user satisfaction. According to the American Customer Satisfaction Index for the second quarter of 2015, satisfaction with social media climbed by 4.2 percent to a score of 74 out of a possible 100. This put it close on the heels of satisfaction with search and information web sites, which slipped by 5 percent to a score of 76.
American Customer Satisfaction Index

Chief Marketing Officers see room for improvement in content strategies.
A survey of CMOs finds that just 12 percent feel their internal content generation delivers relevant and persuasive content to the right target audience. Among the problems: a lack of content customized for target audiences; insufficient budgets for generating high enough quality content; a lack of segmentation by market type; failure to reach decision-makers; and failure to get the most reach out of content channels.
Direct Marketing News

Study finds SEO under-appreciated by marketing executives.
A survey of marketing decision-makers found that while 52 percent said their budgets include money for online advertising, only 21 percent have allocated funds for SEO. Experts say that this overlooks the opportunity presented by the massive volume of search activity, though they acknowledge that reasons may include a lack of standards for how to implement an SEO strategy, and the long-term investment involved.
Search Engine Watch

Google to back off from force-feeding Google+.
Google+ has never gained the type of spontaneous traction that distinguishes popular social media outlets, and Google has tried to artificially generate activity by requiring people who want to use Google properties like YouTube to maintain a Google+ account. Google has now announced that this will no longer be the case, meaning that Google+ will have to sink or swim on its own merits as a social media network.
Search Engine Watch

Time spent on a page might become a factor in Google searches.
A recent patent application from Google includes a process for including the time users spend looking at material as a factor in how that material is ranked in subsequent searches. While videos are cited as an example in the application excerpt, the concept (which is being referred to as "watch time") is by no means necessarily restricted to video.
Search Engine Journal

 
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