Internet Marketing News Update #233, January 15, 2015

Hack attack leads Google to block infected WordPress sites.
The introduction of malware into a plug-in often used on the popular blogging platform WordPress has led Google to block infected sites from its search results in an attempt to thwart the further spread of the virus. So far, 11,000 sites based on WordPress have been affected by the malware, which causes visitors to be redirected to a site which will infect their computers as well.
Search Engine Journal

Apple Pay is rapidly gaining traction.
Apple's recently-launched payment system seems to be catching on. The company just announced an extensive new list of participants among financial services companies and retailers, and significantly, consumers seem to be taking to Apple Pay quickly. McDonald's reported that 50 percent of its tap-to-pay transactions in November were via Apple Pay. Apple claims the system now supports credit cards representing 90 percent of US charge volume.
The New York Times

Digital video habits vary greatly by type of device.
Mobile has not taken over from the PC as the preferred medium for digital video, but at 30% of the market combined, tablets and smartphones represent an important market niche and advertisers should understand how viewing habits for each device tend to differ. Connected TVs tend to be used most heavily for long-form video, while most smartphone views are 10 minutes or less. PCs and tablets are somewhere in between, with views skewed toward longer videos but not to as great an extent as for connected TVs.

Wearable Internet devices may be poised to gain a foothold among younger users.
Forecasts for the adoption of wearable Internet devices vary greatly, but a study of buyer intent suggests that they may be on their way to gaining traction. In all, 18 percent of US Internet users plan to buy some form of wearable connected device in the next year, and the numbers are even higher among 18 - 34 year-olds, who typically lead technology adoption trends.

Real-time-bidding campaigns struggle with credibility issues.
A recent study found that 55% of ads purchased in real-time-bidding (RTB) campaigns were placements in inventory that was misrepresented to the ad buyers. Worse, the prevalence of bogus RTB placements seems to be rising. Meanwhile, the video advertising industry is also grappling with some fairly low standards for what constitutes an ad being "watched," in terms of the amount of an ad that is visible on screen and how long it is displayed.
Direct Marketing News

E-mail marketers need to watch their language to avoid spam traps.
An examination of what words tend to land e-mails in spam traps yielded some surprises. While predictably, words such as "urgent," "Viagara," and "congratulations" tend to cause e-mails to get flagged as spam, so do brand names like "FedEx," "PayPal" and "MasterCard/Visa".
Direct Marketing News

Social media get serious.
A new Harris poll found Americans increasingly using social media for practical purposes. Harris compared how many said they received a "tangible benefit" from social media in 2014 with the results of a similar 2010 poll. The trends: 50% said they had received a useful suggestion, up from 40%; 11% said they had found a new house or apartment, up from 9%; 21% said they made a career connection, up from 15%.
Marketing Pilgrim

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