Internet Marketing News Update #242, October 15, 2015

Small businesses continue to overlook Search Engine Optimization (SEO)
Whether it is due to limited budgets or a lack of marketing savvy, small businesses continue to place less value on SEO than do larger companies. Even though 45 percent of small business owners acknowledge that search engine traffic is an important source of new business, only 17 percent have invested in SEO.
Search Engine Watch

Google getting tough with webmaster guideline violators.
Google is wise to the fact that some webmasters are temporarily fixing violations of Google guidelines just long enough to get penalties revoked, and then going back to their previous activities. Google issued a statement saying that they are monitoring such reversals, and webmasters who repeatedly try to get around its guidelines will face severe penalties.
Search Engine Journal

Pinterest reaches the 100 million active users mark, but with some caveats for marketers.
Pinterest announced that it now has 100 million active monthly users, a figure that has doubled over the past 18 months. However, as U.S. marketers evaluate social media activities, there are a couple reasons why those Pinterest performance figures may not be as stellar as they seem. In terms of growth rate, Snapchat made it to the 100 million active users mark in considerably less time, and much of Pinterest's growth is coming from outside the U.S., accounting for 45 percent of new subscribers.
Search Engine Journal

Google continues to back away from Google+.
After initially putting a big push behind trying to drive its users onto its Google+ social media platform, Google appears to be giving up the fight to gain traction, with the latest move being to drop Google+ content from its search results. Reviews on Google+ will no longer appear in search results either.
Search Engine Journal

Search builds on its lead as the largest referral source via traditional and mobile devices.
Search is the source of 47.5 percent of website traffic via desktop and laptop devices, up by about 2 percent in each of the past two years. While search has been building on its lead, direct traffic has been declining slightly, and now stands at 29.2 percent. All other referral sources are in the single-digit percentages. Search has long dominated referrals on traditional devices, but now has surged into the lead via mobile devices as well. The last two years have seen search rise from 24.4 percent to 42.9 percent of mobile referral traffic, while direct access has slipped from 51.2 percent to 30.9 percent.

Social media ad revenue growth dominated by two giants.
While social media ad revenue growth continues to grow, the story is squarely centered on Facebook and Twitter. Industry-wide, ad revenues are projected to grow by 30.9 percent next year, but after Facebook and Twitter, other sites will generally be below that average. Facebook and Twitter should take in about three-quarters of all social media ad revenue, with the next highest recipient, LinkedIn, garnering just 3.2 percent.

Facebook, Google offer 100% viewable ads.
Responding to advertiser complaints that ads often appear on parts of a web page that are only partially or not at all in view on a user's device, both Facebook and Google have announced that they will offer programs that allow advertisers to pay only for ads that are 100% on screen.
MediaPost News

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