Internet Marketing News Update #234, February 13, 2015

Search engines now seen as a more trusted source than traditional media.
A global survey found that 72% of people said they trust search engines as a source of information, compared with 64% for traditional media - despite the fact that search engines are basically compiling info from other sources, often traditional media. The preference for search engines is even greater among young adults.
Search Engine Journal

Tumblr seeks to turn users into advertisers.
Seeking to capitalize on the popularity of some of its users, Tumblr is launching a program that will attempt to match people who create popular content on the site with advertisers who will work with those users to create advertising content. The idea is that rather than hiring an ad agency to come up with a campaign, advertisers will use the talents of Tumblr creators who have a built-in following and whose sensibilities better match those of the Tumblr audience.
The New York Times

Most ad traffic from desktop computers is deemed 'suspicious.'
A recurring study by Solve Media showed an upturn in suspicious ad traffic from desktops in the most recent period (3Q 2014), which brought the share of suspicious traffic to 56.2%. This contrasts with just 17.2% of mobile activity that was deemed suspicious. It remains to be seen whether mobile devices are inherently less prone to generating suspicious activity, or if that share will rise as growing mobile traffic generates more black hat interest.
eMarketer

Twitter hopes small businesses will help it regain momentum.
Twitter has announced a version of its Promoted Tweets program that will allow small business to target tweets to appear in front of users who have similar characteristics to their existing followers. For small businesses, that is an opportunity to pick up more followers and ultimately more customers; for Twitter, it is an initiative to generate fresh interest as its new user acquisition and user engagement numbers have started to fade.
Media Post News

Social media marketing not so trendy among consumers.
While marketers and social media outlets are eagerly promoting the various promotional options offered on social media, consumers strongly prefer companies to communicate with them by e-mail. A January survey found that 72% of respondents said e-mail was their preferred way of hearing from businesses. Social media fell well back in the pack, behind physical mail, TV ads, and print ads.
Direct Marketing News

Study shows few benefit from growth in app usage.
A recent study by Forrester found that while mobile app usage continues to grow, it is concentrated on a narrow selection of channels which effectively squeeze out most new entrants. US smartphone owners use an average of 24 apps per month, but only 5 of those apps garner more than 2% of the time spent on apps - Facebook, Youtube, Maps, Pandora, and Gmail.
Marketing Pilgrim

Ad blocking takes a curious twist as Adblock Plus lets marketers pay their way through.
Tech companies that have been frustrated by having Adblock Plus, a popular ad blocking software, cut off their access to consumers have found a new way through - paying off Adblock Plus. Google, Amazon, and Microsoft are all now paying not to be blocked by Adblock Plus.
Search Engine Watch

 
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