Internet Marketing News Update #248, April 15, 2016

Instagram will experiment with personalized feeds
Though Facebook has employed algorithms to determine the order of items on each user's feed, other social media sites have been slow to move away from the traditional practice of sorting feeds in reverse chronological order. However, Instagram has announced that it will experiment with using an algorithm similar to the one used by Facebook, which is its parent company.
The New York Times

Yahoo struggles with monetizing Tumblr
As the value of Tumblr plummets, parent company Yahoo is turning to a more aggressive advertising model to better monetize the acquisition it made in 2013. However, it remains to be seen how users will react to advertisers with the audience targeting they seek.

Mobile and programmatic advertising lead digital into a virtual tie with television
As expected, digital ad spending has drawn just about even with television ad spending in the U.S., and is poised to surge past TV advertising next year. While benefiting from the growth, digital marketers need to be aware of the trends behind the ascendancy of digital ad spending: 63.4% of U.S. digital ad spending will be directed toward mobile devices, and 67.0% of U.S. display ad spending will be directed programmatically this year, according to projections from eMarketer.

College students respond well to targeted ads
Despite people with privacy concerns and those who just don't like advertising, a new survey of college students finds that accurate targeting is the most effective method of getting them to open an ad on social media. A March 2016 survey by Fluent found that students are more likely to open an ad for something relevant than one featuring an attention-getting story or quiz, a compelling photo or video, content that is fun to watch, or a beloved celebrity.

FCC vote could radically change online advertising
The FCC voted to proceed towards a proposal which would severely restrict a number of tactics now used by online advertisers. The proposal would require an opt-in for behavioral advertising, and would ban things like "super-cookies" (which cannot be readily deleted by the user) and charges for avoiding behavioral ads. At this stage of the process, the FCC will seek public comments on the proposal beginning on May 27, 2016.
MediaPost News

Facebook adds video to Messenger
In an attempt to wrest share from streaming video services like Snapchat, Facebook has added new video capabilities to its Messenger app. The goal is to induce more users to use the service to privately share what they are doing with friends and family.
MediaPost News

Twitter takes a huge step in NFL streaming
Twitter won hotly-contested rights to live stream 10 NFL games this upcoming season. With live event streaming seen as a major new frontier in content distribution, Twitter was up against major competitors for these rights such as Verizon, Facebook, Amazon, and Yahoo. For the NFL, this represents a chance to build its audience among U.S. fans who don't have access to cable, and to international viewers.
MediaPost News

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