Internet Marketing News Update #255, November 15, 2016

Google to create mobile-only index
Google has announced that it will split mobile and desktop into separate search indexes, with mobile receiving more frequent updates. Google has already made mobile site speed a search ranking factor, and it is anticipated that the new mobile search index will generally favor mobile-optimized sites.
Search Engine Watch

Traffic bump may be bad news for Yahoo
Yahoo announced an increase in traffic in September, bucking a trend that has seen the site generally losing traffic. However, it is suspected that the recent bump in traffic might be due to users checking their accounts in light of the announcement of Yahoo's massive security breach. That security breach might reduce the acquisition price Verizon ultimately offers for Yahoo.
The New York Times

Facebook's success leads to saturation concerns
Facebook's stock took a hit despite a very healthy earnings report, which included word that revenues had exceeded analysts' expectation, and continued growth in active users. The dark cloud on the horizon came in the form of a warning by CFO David Wehner that ad revenue could not continue to grow at its current rate because the company's ad load was reaching the saturation point.

Consumers show eagerness to block ad tracking
An indication of just how keen consumers are to block advertisers from tracking their browsing habits came from a survey taken just a few weeks after the release of iOS 10. The new Apple operating system allows users to completely block ad tracking, and a survey found that already 18% of those with iOS 10 opted into this feature. Worse still for US advertisers, US iOS 10 users lead other countries in blocking ad tracking, at 20.5%.

Programmatic advertising draws more B2B marketers
The popularity of programmatic advertising continues to grow among B2B marketers. A new Dun & Bradstreet report says that the penetration rate of programmatic advertising among B2B marketers climbed from 54% to 65% this year, and is expected to reach 70% next year. Some B2B advertisers are diving especially heavily into these campaigns, with 22% of those surveyed reporting that they expect to increase programmatic spending by 25% or more next year.
MediaPost News

Facebook's jobs page a possible threat to LinkedIn
Facebook already attempted an inroad into LinkedIn's traditional professional networking space with the recently-launched Facebook Workplace. Now Facebook appears to be making an even more direct assault on LinkedIn by launching a jobs page, allowing employers to post and manage job listings and process responses to them.
MediaPost News

Instagram is experimenting with shopping features
20 brands are participating in a program to test shopping features on Instagram. The features will allow marketers to tag items in photos with product identifications, and give users buttons they can click on if they want to find pricing and product information on items they see in a post. The goal is to make the experience of discovering products and buying them as seamless as possible, and ultimately this is viewed as a potential way to capitalize on Instagram's reported 500 million monthly active users.
DM News

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