Marketers wary of new tech investment
While marketers recognize that cutting-edge tools such as 360-degree video, virtual reality, augmented reality, chartbots and beacons have potential, they are more concerned with near-term ROI. Overall, a recent survey by OnBrand Magazine found that 65% of marketers don't plan to invest in such technologies in 2017. The contrast between short-term and long-term perspectives can be seen in the fact that only 14% plan to invest in virtual reality and only 7% in augmented reality, despite the fact that 70% say they recognize the value of these tools.
Google Home ad bothers some users
Some Google Home users reported recently that the device slipped an ad for a Disney movie into its usual greeting to customers. This rankled some users, since it represents crossing a new frontier in the invasion of advertising into private life. Google tried to finesse the situation by responding that the scripted plug-ins were not advertising, but rather "timely content."
New survey suggests internet ads gaining credibility
A new YouGov survey suggests that even as online advertising has proliferated, a growing portion of the internet audience is finding that advertising trustworthy. A survey of internet users who encounter advertising at least once a month found that 61% say they trust that advertising, up from 50% three years ago.
Boycott forces a rethink of ad networks
A number of brands have chosen to pull ads from YouTube and Google's ad network, in response to concerns that programmatic ad buying is causing them to lose control over which content their ads are associated with. In an effort to avoid having their brands associated with unsavory content, advertisers are looking at less sweeping ad distribution methods such as more direct buying or programmatic placement within select marketplaces.
Developers agree to settlement on address book raid
Eight app developers including Twitter have agreed to pay $5.3 million to settle a class action suit regarding unauthorized uploads of user address books on iPhones. The settlement would still have to be approved by the presiding judge. If approved, this settlement would not completely put to rest claims against Apple itself for allegedly failing to live up to the privacy claims it made for the iPhone.