Internet Marketing News Update #263, July 14, 2017

Mozilla blocks ad tracking from new Android browser
Mozilla introduced a new Android version of its Firefox Focus browser which defaults to blocking third-party ad tracking. Mozilla previously backed off from blocking ad tracking by default on its desktop/laptop version after protests from the advertising community, but said it was making this move not just because of privacy concerns but because ad tracking slows down mobile devices. The new download also comes with an icon that lets users easily delete their prior browsing history.
MediaPost News

Ad spending turns around in May
After showing a decline in April, year-over-year U.S. ad spending returned to the positive side in May, with 7% growth industry-wide. According to the latest figures from Standard Media Index, digital media displayed particularly strong growth of 16% share of ad spend. Social media ad spending led the way with 59% growth.
MediaPost News

Google For Jobs now included in search
Google search results will now include relevant listings for job openings. Google For Jobs is designed to match job openings with related queries, and draws from postings on a long list of social media and employment sites, including Facebook, LinkedIn, and CareerBuilder.
Search Engine Journal

Facebook cracks down on clickbait headlines
In an effort to stem the tide of fake news cluttering social media, Facebook has announced an expanded campaign to purge misleading clickbait headlines from its website. This campaign will include more manual screening to flag suspect headlines at the individual post level. Of particular interest to content producers is the fact that Facebook's new guidelines include eliminating headlines that withhold or exaggerate relevant information. As a result, headlines that include a tease to be revealed in the article might run afoul of Facebook's new screening standards.

Survey shows tech dependence overwhelms privacy concerns
For all the publicity about data breaches and invasion of privacy, a pair of separate studies illustrates that perceived dependence on technology exceeds those concerns for most people. Thirty-four percent of respondents to a GfK survey said they would find it difficult to take a break from technology, with that percentage topping 40% in the 15-to-19 and 20-to 29-age groups. In contrast, depending on the age group just 15% to 28% of respondents to a Safe Home survey said they would refrain from using a device due to privacy concerns, with percentages below 20% for all age groups younger than 45.

Nearly half of U.S. smartphones regularly use voice functions
A survey of smartphone owners found that 49% of those in the U.S. now use voice-enabled functions at least once a week, with an additional 20% using them once a month. These percentages represent a clear lead for the U.S. compared with worldwide users, and are in sharp contrast to a mere 6% of U.S. smartphone owners who say they never have and never will use voice-enabled technology.

Google distances itself from pop-up ads
Google has announced that users of its AdSense platform can no longer place ads on pages that use pop-up or pop-under formats. Not only are Google ads banned from these formats, but they cannot appear on pages that present other ads in those formats.
MediaPost News

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