Internet Marketing News Update #276, August 15, 2018

Google advises on urls for search engine optimization (SEO)

Google's John Mueller advised an online forum that site managers are better off using rel=canonical tags rather than noindex to make sure that signals such as inbound links get properly attributed to the page. He also advised against confusing the signal a site sends to Google's search engine by using both types of tags.
Search Engine Journal

Google Chrome promotes safe online marketing

As of July 24, people using Google's Chrome browser started receiving a pop-up warning when accessing a site that uses "http" as opposed to "https" protocol. The warning, located near the address bar, alerts users to the fact that the site is not secure.
Search Engine Journal

Instagram now tells users when friends are online

A recent update to Instragram included adding a feature that tells users when someone they have sent a direct message to in the past is online. This is similar to a long-established feature on Facebook. Users who do not want it known when they are online can disable the feature.
Search Engine Journal

Twitter, Facebook pay steep price for sloppy online content

Both Twitter and Facebook took a beating on the stock market as a result of announcements that showed the results of their drives to clean up fake user accounts. Twitter reported a drop in monthly active users while Facebook's quarterly earnings announcement was disappointing enough to trigger a massive sell-off in the company's stock. Despite the decline in its official user statistics, Twitter's earnings did exceed analysts' expectations and over the past year the company has gone from showing a loss to showing a profit.
The New York Times

Internet marketing fraud can cost advertisers and publishers

In concert with Google and programmatic provider MightyHive, the Guardian US conducted a study on how much of the advertising inventory being bought is legitimate. The team attempted to buy demand-side platform advertising from Guardian's own platform in two ways -- with verification via ads.txt, and without verification. When they audited how much of the purchased advertising inventory actually came from Guardian US, they found that while all the advertising bought with verification was legitimate, 72% of the inventory bought without verification was fraudulent.

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