DOJ weighs in against Facebook ad targeting
In a civil case that could have serious implications for how online publishers allow ads to be targeted, the Department of Justice has encouraged a federal judge to permit a suit against Facebook to go forward. The suit alleges that by allowing online marketers who place housing ads to target - and avoid - specific demographic groups, Facebook may have been in violation of anti-discrimination housing laws.
Advertisers appeal to FTC over new internet marketing privacy law
The Association of National Advertisers is asking the Federal Trade Commission (FTC) to take the lead in studying how new privacy laws might impact online lead generation and ad targeting. The immediate issue is a new California law, set to take effect in 2020, that allows consumers to find out what information businesses have about them, and opt out of the sale of that information. Such information includes cookies, IP addresses and browsing history. The advertising trade group is arguing that information not linked to a specific user's name does not violate privacy.
B2B an important market for search
A recent survey of people who read online business content found that 87% of them frequently use search to find that content. Eighty-eight percent of this audience reported reading business content online at least once a week. Staying informed of industry trends was the reason most frequently given for viewing such content, with 45% of respondents indicating this as a reason. Making a purchasing decision (20%), researching products/services (19%) and learning how to approach business challenges (16%) were other reasons given for viewing online business content.
Search Engine Watch
Instagram allows accounts to apply for verified status
With fake accounts and brand security being front-burner issues among online marketers, Instagram is giving account holders the opportunity to verify their legitimacy. This verified status will be available to those who: can provide Instagram with personal or business identification; have unique accounts representing a real entity or person; provide complete account information; and represent a notable brand or individual. This approach could help online marketers both protect their brands and assess the validity of their online marketing targets.
Search Engine Journal
Survey highlights contradictions in consumer expectations
A new survey about what people want from online marketers shows that a majority have privacy concerns - 59% feel their data is vulnerable to being hacked, and 54% don't trust that companies are looking out for their best interests. And yet, an even greater majority wants personalized shopping experiences. Transparency and consent seem to be the key - on a variety of issues, roughly 90% of survey respondents said they wanted to know how information about them is being used and want the right to control that usage.