Programmatic to approach bulk of online marketing spending in 2019
Zenith's Programmatic Marketing Forecast projects that advertisers will spend $84 billion globally on programmatic ad spending in 2019, representing 65% of total online ad spending. This forecast represents 19% growth for programmatic next year, down from 24% growth in 2018 and 32% in 2017. Though some slowing of the growth rate is inevitable as the market matures, Zenith also cites privacy legislation as having a dampening effect on programmatic ad spending.
Image malware poses growing challenge for online marketers
GeoEdge, a firm providing ad security and verification software, is reporting a rapid increase in incidents involving malware embedded in advertising images. The malware is unseen but automatically redirects users to phishing sites. The vulnerability comes in part because some publishers' security protocols do not include checking images for malicious code.
YouTube experiments with user ad tolerance
YouTube will begin experimenting with showing two consecutive ads before a video runs. The move is part of a continuing effort to try to adapt traditional video advertising models to online marketing. Users will have the option of skipping the ads, but allowing the ads to run will reduce the likelihood that the video will be interrupted by advertising later on.
Search Engine Journal
Instagram to crack down on artificial activity generation
Following a trend among social media sites to bolster credibility by discouraging practices that artificially inflate account activity, Instagram has announced that it will remove followers, likes and comments that have been generated using automated apps. Instagram will use machine learning tools to identify activity that has been artificially generated rather than coming from genuine users. Accounts which use apps to synthesize activity will be notified when artificial activity in their accounts has been identified and removed.
Search Engine Journal
Tumblr traffic likely to take a hit as site bans explicit content
A significant segment of Tumblr's audience may stop using the site once it goes ahead with an announced ban on pornography. This will affect more than just a fringe element of Tumblr users -- a 2017 study found that 30 million users view sexually explicit content on Tumblr. Losing that audience would accelerate the decline of user engagement with the site, which has been fading since Yahoo acquired Tumblr in 2013.
The New York Times