Pinterest's search blocking raises content marketing issues
Pinterest has announced that it is blocking some search topics in an attempt to head off the dissemination of potentially harmful health information. The specific example given is searches that may result in misinformation about vaccinations. While Pinterest professes that this initiative is well-meaning, it has also been called censorship. Either way, online marketers should be aware that this practice could limit searches for certain topics.
Personalization can be a double-edged sword for online marketers
While personalization is a core online marketing technique to try to bring customers closer to a brand, it can backfire if it isn't done well. A study by Broadridge Financial Solutions found that a quarter of North American consumers have stopped doing business with a company because personalization efforts were poorly handled. Millennials are particularly likely to cut off a relationship because of dissatisfaction with personalization attempts. A pet peeve seems to be how billing reminders are handled.
Google makes it easier for online marketers to test site speed
Google has launched a revamped version of its Test My Site tool which makes it easier for site managers to test their speed performance. Speed performance can impact both user experience and search results. The new tool allows online marketers to test both their sites' overall and individual pages, to see whether speed has improved or declined since the prior month, to find out if their speed is considered fast, average or slow, and to see how site speed stacks up against competitors.
Search Engine Journal
YouTube gives community standards violators an added break
YouTube has updated its three-strikes-and-you're-out system of dealing with persistent violators of its community standards. As of February 25, YouTube started issuing a preliminary warning before a violator would start amassing formal "strikes" that could ultimately lead to expulsion from the site. However, even upon receiving a preliminary warning the violator is expected to remove the offensive content in question.
Search Engine Journal
Zuckerberg's vision for Facebook: fewer user fingerprints
Mark Zuckerberg made lengthy comments on his Facebook page about the way he sees social networks evolving. The main thrust of this vision is more privacy via encryption and ephemeral (i.e., non-permanent) posts. For online marketers, this means users should a limited trail of clues for lead generation purposes.