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Internet Marketing News Update #235, March 13, 2015 >>

Facebook challenges industry standard for counting ad impressions.
While it is common for advertising figures to tally ad audiences according to the number of served impressions, Facebook has announced that it is only counting viewed impressions. The difference is that a served impression counts an ad whenever a user visits that page, whether or not the ad would be visible on the user's screen; viewed impressions count only those ads that appear on the user's screen at some point.
Search Engine Journal

Internet Marketing News Update #234, February 13, 2015 >>

Search engines now seen as a more trusted source than traditional media.
A global survey found that 72% of people said they trust search engines as a source of information, compared with 64% for traditional media - despite the fact that search engines are basically compiling info from other sources, often traditional media. The preference for search engines is even greater among young adults.
Search Engine Journal

Internet Marketing News Update #233, January 15, 2015 >>

Hack attack leads Google to block infected WordPress sites.
The introduction of malware into a plug-in often used on the popular blogging platform WordPress has led Google to block infected sites from its search results in an attempt to thwart the further spread of the virus. So far, 11,000 sites based on WordPress have been affected by the malware, which causes visitors to be redirected to a site which will infect their computers as well.
Search Engine Journal

Internet Marketing News Update #232, December 15, 2014 >>

Marketers still view technology through traditional lens
When asked by a survey which marketing technologies they find useful, marketers most frequently cited tools that help with traditional strategies. These tools included CRM software, analytical tools, and e-mail marketing software. Tools related more directly to digital marketing, such as content marketing, social media, and SEO software, were well down the list.
eMarketer

Internet Marketing News Update #231, November 14, 2014 >>

Google unleashes Penguin 3.0 on search results
Google announced the latest update to its search algorithm. The company estimates that it will affect less than 1 percent of U.S. English search results, but marketers using linking strategies should pay special attention, since several tweaks address those strategies. Also, people should not assume they are unaffected just because they don't see an impact right away - Google advises that this is to be "a slow worldwide rollout."
Search Engine Watch

Internet Marketing News Update #330, October 15, 2014 >>

Experts await Microsoft strategy for capitalizing on Minecraft.
The immensely popular game Minecraft has always been free of advertisements, but speculation is that with 54 million downloads already sold, Microsoft did not buy the game's maker just for one-time app sales. Minecraft gives Microsoft the opportunity to reach a younger user demographic, and some experts believe the company will at least introduce ads around the game if not actually inside it.
ClickZ

Internet Marketing News Update #229, September 15, 2014 >>

Targeting trumps platform in getting users to click on mobile ads.
Though mobile users spend more time on apps than accessing web sites directly, they are more likely to click on an ad when on the web site than if the ad is imbedded in an app, by a 35% to 26% margin in North America. The problem seems to be poor targeting, as lack of interest and lack of relevance are overwhelmingly the biggest reasons given for not clicking on ads.
eMarketer

 
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