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Internet Marketing News Update #270, February 15, 2018 >>

Google to use speed as a ranking factor for mobile search
Google has announced that beginning in July, 2018, page speed will affect how sites rank in mobile search. Page speed had previously only been a factor in desktop search. Google provides data on page speed through its PageSpeed Insights tool, and more broadly advises developers to think about user experience when considering what factors might affect search rankings.
Search Engine Journal

Internet Marketing News Update #269, January 15, 2018 >>

CMOs plan to grow, diversify digital spending in 2018
A Gartner study of Chief Marketing Officer plans for 2018 found that two-thirds of them expect to increase digital spending over the year ahead, with initiatives such as analytics, digital ads, eCommerce and social media slated to receive more funding. While Facebook and Google will continue to attract the lion's share of ad spending, Jordan Bitterman, the CMO for IBM Watson's Content and IoT Platform, expects marketers to spread their spending around more next year, in search of new audiences.
Direct Marketing News

Google offers clarification on duplicate content
Google's Webmaster Trends Analyst John Mueller offered some new insight on what will cause Google's algorithms to identify a URL as duplicate content. Slashes other than those immediately following the domain name, and different protocols for otherwise-identical URLs can cause Google's algorithms to perceive material as duplicate content and thus detract from its search value.
Search Engine Journal

Consent might ease resistance to voice assistant ads
Most consumers responding to a recent survey did not indicate a willingness to listen to ads on their voice-enabled speaker devices, but giving consumers some say in the matter might lower the barrier a little. Thirty percent of respondents said they'd be more likely to listen to an ad if they were asked permission first, and 28% said they'd be more receptive if they got to choose which brands were allowed to advertise on their devices.
eMarketer

Internet Marketing News Update #268, December 15, 2017 >>

FCC plan to dismantle net neutrality may shake up internet marketing
The Chairman of the FCC, Ajit Pai, outlined a proposal that would do away with Obama-administration protections for net neutrality. Though the impact on internet marketing is unknown, industry experts fear this might change the cost of doing business on the internet and also restrict the effectiveness of SEO strategies as internet service providers would be able to steer access toward top bidders rather than top-performing websites.
Direct Marketing News

Internet Marketing News Update #267, November 15, 2017 >>

Ad blocking costs publishers billions
A study by OnAudience estimates that 26% of U.S. online consumers now employ ad blockers, up from 22% last year. The study estimates that this results in $15.8 billion in lost revenue annually. A previous study found that consumers are more than twice as likely to use ad blockers on laptop and desktop machines as they are on mobile devices.
MediaPost News

Internet Marketing News Update, October 15, 2017 >>

Small businesses choosing Facebook for online marketing
A recently-released poll by G2 Crowd found that Facebook was far more popular for advertising among small businesses (defined as those with 250 or fewer employees) than any other social media outlet. Eighty percent of poll respondents reported marketing via Facebook, compared with 51% for Twitter, 44% for LinkedIn and 36% for Instagram. All other choices were used by less than 20% of respondents.
eMarketer

Internet Marketing News Update #265, September 15, 2017 >>

Bing's Dynamic Search Ads get full release
After about a year of testing, Bing's Dynamic Search Ads were recently made accessible to all U.S. advertisers. Like a similar product from Google, this tool allows advertisers to start a campaign with just general information about ad content and the preferrered web pages to target. Bing's Dynamic Search Ads will then place the ads in response to searches on the targeted pages, with its algorithms determining an appropriate headline and page placement.
Search Engine Journal

Internet Marketing News Update #264, August 15, 2017 >>

Amazon Spark seeks to tap into consumer interests
After months of beta testing, Amazon Spark has gone live as a social media site devoted to introducing products to people based on their interests. While to one degree or another social media sites have long sought to gear advertising to user interests, Amazon Spark is designed to specifically solicit information about those interests and attempt to sell products to people based on preferences they have indicated.
DMNews

New study compares Instagram and Snapchat usage
Mobile security firm Wandera has compiled data in a new study of usage patterns for Instagram and Snapchat. The study found that for typical users these services consume 15% to 20% of their monthly mobile data allocations. Over the past year average daily data usage for each service is about equal, but Instagram made a huge jump up in the second quarter of 2017, while Snapchat stayed about level. In each case the heaviest usage day is Sunday, making this prime time for marketers.
DMNews

Google iOS users now can give feedback on auto-complete suggestions
Auto-completion of search terms as they are entered is intended to be helpful, but in reality is the bane of many users. Google's latest iOS update gives users the chance to push back on auto-complete suggestions they feel are off base. Those users now have an option which would allow them to comment on specific auto-complete suggestions which arise when they are entering search terms.
Search Engine Journal

 
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