Study in UK suggests limited value for sponsored search results.
A study of 1.4 billion search results found that users clicked on organic search results 94% of the time, while sponsored results drew clicks just 6% of the time. When searching for a specific brand, users chose the top search result 80% of the time, but they are more likely to go deeper into the list of results for non-branded searches. GroupM UK and Nielsen analyzed search results for 28 million users in the UK in June 2011.
Search Engine Watch
JiWire's Location Graph may take ad targeting to the next level.
JiWire is rolling out an ad tool called Location Graph that correlates mobile user locations with different types of consumer behavior, creating anonymous profiles. This approach builds on the massive amounts of data that allow for ad targeting based not on specific user identities -- which can raise privacy concerns -- but on relationships between different locations the same consumers tend to visit.
Google to penalize copyright violators in search.
Google has announced a tweak to its search algorithm that will lower the search results of websites that are the subject of a large number of legitimate copyright infringement complaints. The move should make it easier for search users to zero in on material from its original source, rather than being drawn to sites that are simply copying someone else's material.
Search Engine Journal
Mobile apps continue to grow, but a leveling off is expected.
ABI Research expects the world to download 36 billion mobile apps in 2012. This represents an average of 37 apps per smartphone user, up from 35 per user in 2011. Nielsen numbers also show that mobile users are spending a greater share of their time on apps this year than last year. However, ABI cautions that the volume of downloads could start to decline as the market becomes more established and the average user experiments less.
Google expands with launch of cable and Internet service.
Google has launched its fiber optic cable service in Kansas City, offering a package of television and Internet services. While it will take a while for Google to physically install these services in Kansas City, let alone build them out to other communities, the experiment signals an intention to compete directly with cable TV and Internet service providers.
Media Post News
Mobile advertising figures show banner ads rapidly losing ground to video, rich media.
Mobile advertiser Opera reports that in January 2012, expandable banner ads held a 31% share on its network, compared to 28% for rich media, and 6% for video. By June, expandable banner ads were down to 15%, with the share of rich media rising to 51% and video to 13%.
Mobile ads score big for Google, with over a million advertisers.
As part of Google's strong results for the second quarter of 2012, the company points to growth in mobile advertising. The number of Google mobile advertisers has doubled in less than a year. Google describes mobile CPCs as healthy, comparing the mobile market now to the search market in 1999. As for Google+, more people access it from mobile devices than from desktops.