Twitter expands availability of its promoted products via mobile apps.
Twitter announced on February 28th that it had made Promoted Accounts available through apps on iPhone and Android devices, and that Promoted Tweets will soon be available on mobile apps. Previously, the products had been available through Twitter's mobile website, but not through its official mobile app.
The wearable web: Google to launch streaming glasses later this year.
Google plans to take locally targeted marketing potential in a new direction with glasses that stream content to the lenses via a 3G/4G connection, with the content adapting constantly to the user's location. The product is expected to be available by the end of this year and cost between $250 and $600. Google reportedly views this as more of an experiment than a money-making venture at this point.
Search Engine Journal
Google caught bypassing Apple privacy settings.
The default setting on Apple's Safari web browser is to disallow tracking of user activity by advertisers, but the Wall Street Journal has reported that Google used code to circumvent this privacy measure. The revelation is bound to heat up controversy over online privacy issues.
The Wall Street Journal
The e-reader market may be topping out.
Ownership of e-readers doubled last year, and is up five-fold since the end of 2009. However, it would be a mistake to project that this type of growth could continue for long. As the percentage of Internet users who own an e-reader has reached 15.8%, another group has grown quickly -- those who say they are unlikely to ever buy an e-reader. That seems to be affecting the potential ceiling for the product.
Websites for consumer packaged goods add to more than just online sales.
Research released on January 30th shows that people who visit consumer packaged goods websites spend 37% more in retail stores than those who do not visit these CPG sites. This suggests that advertising on such sites has even more potential to affect buying behavior than immediate online sales responses would suggest.
Affiliate marketers tripped up by effort to collect state taxes on Internet sales.
Affiliate marketers, which drive shoppers to larger retailers, may be a victim of the growing efforts by states to collect taxes on Internet sales. The location of those affiliate marketers may be a key factor in determining which sales are subject to taxes.
The New York Times
Brand advertising is winning more online converts.
While part of the initial appeal of online advertising was its potential for direct user responses, a greater number of advertisers are embracing the more general approach of brand advertising online. A survey from January 6 of this year shows bigger spending increases planned for brand advertising than for direct response advertising, even though measuring the impact of brand advertising is more elusive.