A new study measures the impact of Hurricane Sandy on connectivity.
The University of Southern California conducted an extensive survey to measure how the hurricane impacted Internet infrastructure. Overall, broken Internet connections nationally more than doubled when Sandy struck, from 0.2% right before the storm to 0.43% once the storm arrived. Outages were worst in New York and New Jersey, and New Yorkers experienced the longest downtimes.
Analysis suggests types of links to avoid given Google algorithm updates.
Linking strategies to avoid following the Panda/Penguin Google algorithm updates include purchased links, redirecting, link exchanges, low-quality guest posts, links from comments or social media profiles, and interlinked domains. While these techniques may work in some instances, often they are of little value or have a negative impact on search placement.
Search Engine Journal
More consumers open emails on mobile devices instead of desktops.
In the first week of the holiday shopping season, the percentage of marketing emails opened by consumers on mobile devices rose to nearly 44.8% of the total, compared to 30.5% last year. The volume of messages opened on desktops has dropped to about 55.2% from 69.5% last year, according to the study by Knotice. The takeaway is that email marketers need to be more cognizant of structuring content so that it presents well on mobile devices.
Spending on mobile search marketing rises sharply.
For Thanksgiving weekend, spending on search was up 29% over last year, according to IgnitionOne. So far in the fourth quarter, search marketing spending on smartphone ads is up 307% over the same period last year, and spending on tablet ads is up 231%. Advertisers may be attracted to the lower costs of mobile ads, as the cost-per-click for PCs is 28% higher than for smartphones, and 36% higher than for tablets.
Mobile drives Black Friday traffic while social media has little impact.
IBM figures on Black Friday Internet sales show that mobile devices originated a sharply higher percentage of traffic this year than last year, while social media had a negligible effect, accounting for less than 1% of sales and traffic. Overall, IBM found Black Friday online sales to be up nearly 21% year-over-year.
A U.S. court lowers the bar for consumer text consent.
A District Court judge in Alabama dismissed a lawsuit against Wal-Mart for violating a law about sending marketing texts without the recipient's consent. The recipient in this case had provided Wal-Mart's pharmacy with her cell phone number in case there was a problem with her prescription; the judge ruled that this amounted to consent to receive texts.
Survey indicates a greater role for smartphones in holiday shopping.
A study by Deloitte found that 68% of smartphone owners plan to use them in some way to assist in holiday shopping this year; finding store locations, comparison shopping and getting product information were identified as the most common tasks. Smartphone owners are an attractive market, as the survey found they plan to spend 72% more on the holidays than those without the devices.