Internet Marketing News Update #220, December 9, 2013 >>

Data can quantify the business value of pins.
Analysis of the fallout from having an image pinned on Pintrest shows that the average pin leads to two site visits, six page views, and 78 cents worth of sales. The gestation period for these results can be long - orders occur an average of 2.5 months after the first pin. Products that translate well to visuals are best positioned to benefit - Martha Stewart got ten times more traffic from Pintrest than from Facebook last year.
Search Engine Watch

Internet Marketing News Update #219, November 22, 2013 >>

Questions about Twitter's future remain as the company goes public.
As shares of Twitter began trading publicly on November 7, comparisons with Facebook were inevitable - but, the New York Times points out, those comparisons are largely unfavorable. Twitter had 232 million monthly users during the third quarter of 2013, compared with 1.2 billion for Facebook, and Twitter has a much slower growth rate than Facebook had when it was a similar size.
The New York Times

Internet Marketing News Update #218, November 11, 2013 >>

Brands succeed at gaining popular traction on Instagram.
While mixing branded messages with personal contact remains one of the challenges of social media, brands have been able to gain traction with the public on Instragram. Forty percent of September's top 1,000 most-shared Instagram videos consisted of branded content.
Search Engine Watch

Internet Marketing News Update #217, October 28, 2013 >>

Cross-device tracking is the latest online marketing technique to draw Congressional scrutiny.
Senator Edward Markey of Massachusetts has asked the Federal Trade Commission to investigate new methods of tracking consumer activity across different devices for the purpose of showing them relevant ads. While such cross-device tracking techniques are still being worked out, Markey is concerned they could further erode consumer privacy.
The New York Times

Internet Marketing News Update #216, October 21, 2013 >>

New Google tools expedite ad creation for small advertisers.
Google's AdWords platform has launched two new tools that make it easy for even unsophisticated advertisers to create professional-looking ads. The Ready Image Ads tool scans the user's site and compiles images from that site while assembling an ad in a similar style and color scheme. The user can then edit that automated draft into a finished product. The Ready Image Gallery walks the user through the process of creating video and other dynamic advertising forms.
Search Engine Journal

Internet Marketing News Update #215, September 26, 2013 >>

Survey finds consumers are cool to wearable technology.
A TNS survey of 1,000 US consumers found less than 10% of respondents are interested in wearing products like Google's Glass and Samsung's Galaxy Gear smart watch. Fifty-two percent said that if they used such a device they would prefer a wrist watch, compared with roughly 25% who preferred an armband and less than 5% who wanted to wear a device on their eyes.

Internet Marketing News Update #214, September 19, 2013 >>

Usage patterns show that tablets rule primetime.
A study by TubeMogul found that while usage patterns for smartphones and tablets are fairly similar during the day, tablets surge to a clear lead just in time for the primetime hours. This is especially significant because 25% of all video ad views take place between the hours of 8:00 pm and midnight.
MediaPost News

 
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