Internet Marketing News Update #223, March 18, 2014 >>

Ogilvy testing a new form of intensive consumer profiling.
Ogilvy Labs is testing a consumer profiling tool called Autograph, whose makers claim it can capture about 5,500 distinct attributes of a consumer in less than 30 seconds. A potential downside is that this requires the consumer's cooperation in spending about half a minute indicating a series of preferences, but the positive side of that is that it makes this a completely opt-in approach.
MediaPost News

Internet Marketing News Update #222, February 18, 2014 >>

Newsfeed organization: old media transforms into new with Trove.
The Graham Organization, which sold the Washington Post to Jeff Bezos, has emerged with a new app that combines search algorithms with a form of crowd-sourcing to help users organize news stories on topics of interest. While the product, called Trove, starts with an ordinary search algorithm, it tries to match decisions users make about prioritizing stories with those of other people who have prioritized stories on the same topics, to provide a more on-point flow of stories in the future.
The New York Times

Internet Marketing News Update #221, January 28, 2014 >>

The daily deals fad may have expired.
Flash sales and daily deals were popular among mobile marketers a year ago, but seem to have become almost extinct now. Survey figures from BDO USA show that while 30% of mobile marketers used flash sales and daily deals a year ago, just 5% do now. Gaining instead are text messaging (used by 33% of mobile marketers, up 10% from last year) and mobile coupons (used by 28%, up 8%).

Internet Marketing News Update #220, December 9, 2013 >>

Data can quantify the business value of pins.
Analysis of the fallout from having an image pinned on Pintrest shows that the average pin leads to two site visits, six page views, and 78 cents worth of sales. The gestation period for these results can be long - orders occur an average of 2.5 months after the first pin. Products that translate well to visuals are best positioned to benefit - Martha Stewart got ten times more traffic from Pintrest than from Facebook last year.
Search Engine Watch

Internet Marketing News Update #219, November 22, 2013 >>

Questions about Twitter's future remain as the company goes public.
As shares of Twitter began trading publicly on November 7, comparisons with Facebook were inevitable - but, the New York Times points out, those comparisons are largely unfavorable. Twitter had 232 million monthly users during the third quarter of 2013, compared with 1.2 billion for Facebook, and Twitter has a much slower growth rate than Facebook had when it was a similar size.
The New York Times

Internet Marketing News Update #218, November 11, 2013 >>

Brands succeed at gaining popular traction on Instagram.
While mixing branded messages with personal contact remains one of the challenges of social media, brands have been able to gain traction with the public on Instragram. Forty percent of September's top 1,000 most-shared Instagram videos consisted of branded content.
Search Engine Watch

Internet Marketing News Update #217, October 28, 2013 >>

Cross-device tracking is the latest online marketing technique to draw Congressional scrutiny.
Senator Edward Markey of Massachusetts has asked the Federal Trade Commission to investigate new methods of tracking consumer activity across different devices for the purpose of showing them relevant ads. While such cross-device tracking techniques are still being worked out, Markey is concerned they could further erode consumer privacy.
The New York Times

 
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