Small businesses choosing Facebook for online marketing
A recently-released poll by G2 Crowd found that Facebook was far more popular for advertising among small businesses (defined as those with 250 or fewer employees) than any other social media outlet. Eighty percent of poll respondents reported marketing via Facebook, compared with 51% for Twitter, 44% for LinkedIn and 36% for Instagram. All other choices were used by less than 20% of respondents.
Bing's Dynamic Search Ads get full release
After about a year of testing, Bing's Dynamic Search Ads were recently made accessible to all U.S. advertisers. Like a similar product from Google, this tool allows advertisers to start a campaign with just general information about ad content and the preferrered web pages to target. Bing's Dynamic Search Ads will then place the ads in response to searches on the targeted pages, with its algorithms determining an appropriate headline and page placement.
Search Engine Journal
Amazon Spark seeks to tap into consumer interests
After months of beta testing, Amazon Spark has gone live as a social media site devoted to introducing products to people based on their interests. While to one degree or another social media sites have long sought to gear advertising to user interests, Amazon Spark is designed to specifically solicit information about those interests and attempt to sell products to people based on preferences they have indicated.
New study compares Instagram and Snapchat usage
Mobile security firm Wandera has compiled data in a new study of usage patterns for Instagram and Snapchat. The study found that for typical users these services consume 15% to 20% of their monthly mobile data allocations. Over the past year average daily data usage for each service is about equal, but Instagram made a huge jump up in the second quarter of 2017, while Snapchat stayed about level. In each case the heaviest usage day is Sunday, making this prime time for marketers.
Google iOS users now can give feedback on auto-complete suggestions
Auto-completion of search terms as they are entered is intended to be helpful, but in reality is the bane of many users. Google's latest iOS update gives users the chance to push back on auto-complete suggestions they feel are off base. Those users now have an option which would allow them to comment on specific auto-complete suggestions which arise when they are entering search terms.
Search Engine Journal
Mozilla blocks ad tracking from new Android browser
Mozilla introduced a new Android version of its Firefox Focus browser which defaults to blocking third-party ad tracking. Mozilla previously backed off from blocking ad tracking by default on its desktop/laptop version after protests from the advertising community, but said it was making this move not just because of privacy concerns but because ad tracking slows down mobile devices. The new download also comes with an icon that lets users easily delete their prior browsing history.
Ad spending turns around in May
After showing a decline in April, year-over-year U.S. ad spending returned to the positive side in May, with 7% growth industry-wide. According to the latest figures from Standard Media Index, digital media displayed particularly strong growth of 16% share of ad spend. Social media ad spending led the way with 59% growth.
Google For Jobs now included in search
Google search results will now include relevant listings for job openings. Google For Jobs is designed to match job openings with related queries, and draws from postings on a long list of social media and employment sites, including Facebook, LinkedIn, and CareerBuilder.
Search Engine Journal
Augmented reality projected to reach 40 million U.S. users this year
An eMarketer study projects that 40 million people in the U.S. will engage in some form of augmented reality experience this year, up from 30.7 million last year. The bulk of this usage is expected to come from Snapchat Lenses, though it is believed Facebook Stories will become more of a factor in the future simply because it is so widely available.
Millennials keen on sharing economy
A new study highlights the sharp contrast in degrees of engagement with the sharing economy between millennials and older Americans. Some particularly strong examples: 32% of the 18-34 age group uses Uber or other ride sharing services, compared to just 12% of people 35 and up; 17% of the younger generation participate in crowdfunding, compared to 7% of the older age group.
FTC cracks down on paid social media influencers
The FTC announced on April 19 that it sent letters to 90 social media influencers, telling them that any "material connection" (eg, compensation arrangement) between themselves and products needs to be clearly disclosed in endorsements of those products. The FTC appears to be looking for more than an abbreviated hashtag to denote sponsored content.
Direct Marketing News
Marketers wary of new tech investment
While marketers recognize that cutting-edge tools such as 360-degree video, virtual reality, augmented reality, chartbots and beacons have potential, they are more concerned with near-term ROI. Overall, a recent survey by OnBrand Magazine found that 65% of marketers don't plan to invest in such technologies in 2017. The contrast between short-term and long-term perspectives can be seen in the fact that only 14% plan to invest in virtual reality and only 7% in augmented reality, despite the fact that 70% say they recognize the value of these tools.
Google Home ad bothers some users
Some Google Home users reported recently that the device slipped an ad for a Disney movie into its usual greeting to customers. This rankled some users, since it represents crossing a new frontier in the invasion of advertising into private life. Google tried to finesse the situation by responding that the scripted plug-ins were not advertising, but rather "timely content."