Marketers wary of new tech investment
While marketers recognize that cutting-edge tools such as 360-degree video, virtual reality, augmented reality, chartbots and beacons have potential, they are more concerned with near-term ROI. Overall, a recent survey by OnBrand Magazine found that 65% of marketers don't plan to invest in such technologies in 2017. The contrast between short-term and long-term perspectives can be seen in the fact that only 14% plan to invest in virtual reality and only 7% in augmented reality, despite the fact that 70% say they recognize the value of these tools.
Google Home ad bothers some users
Some Google Home users reported recently that the device slipped an ad for a Disney movie into its usual greeting to customers. This rankled some users, since it represents crossing a new frontier in the invasion of advertising into private life. Google tried to finesse the situation by responding that the scripted plug-ins were not advertising, but rather "timely content."
Automated ad placement links major brands to controversial content
Traditionally, major brands like Mercedes Benz, Sandals Resort, and Honda would never have allowed their ads anywhere near controversial content. However, a study by the Times of London found ads from a number of major brands on controversial pages due to automated placement. It is expected that brands will demand that ad platforms give them tighter control over where their promotions end up.
Instagram launches new ad capabilities
Having seen its Stories feature attract 150 million users in just five months, Instagram is looking to cash in by introducing new advertising functions. One such function is 15-second full-screen ads, launched initially with participation by 30 different brands. Another function, called Insights for Stories, will provide advertisers with metrics on how their ads are being viewed.
Search Engine Journal
Retail sales slump after Black Friday/Cyber Monday
Even though retail sales on Black Friday and Cyber Monday set records, the holiday retail season overall is shaping up as a disappointment. Through the first five weeks of the shopping season, total dollar sales were down 3%, and retailers are resorting to unusually deep discounting. With more shopping taking place through digital channels, it appears retail shopping activity is becoming increasingly weighted toward the front end of the holiday shopping season, making early figures less representative of actual growth.
Search Engine Watch
New Adwords metrics released
Google provides advertisers with new data sets to ponder. The focus is on the physical shopping habits of mobile users and, with the new data, advertisers will be able to base their targeting on things like how far a customer typically is from a store when doing a related search, when physical store visits tend to peak, and how the timing of search activity correlates with related store visits.
Search Engine Watch
Google to create mobile-only index
Google has announced that it will split mobile and desktop into separate search indexes, with mobile receiving more frequent updates. Google has already made mobile site speed a search ranking factor, and it is anticipated that the new mobile search index will generally favor mobile-optimized sites.
Search Engine Watch
From obstacle to gatekeeper: Adblock Plus gets into selling ads
Adblock Plus, a popular ad-blocking add-on, is getting into the advertising marketplace by leveraging its ad-blocking reputation. Adblock Plus has created a marketplace for buying and selling ads that meet certain consumer-friendly criteria, such as being clearly labeled, not interfering with what the user is trying to read, staying within certain size parameters, and no animation.
Apps become the dominant means of Internet access via smartphones
Apps are the clear standard for how U.S. consumers access online content through their smartphones. An eMarketer study found that 85.7% of Internet time spent on smartphones occurs within apps, compared to just 14.3% of time spent accessing the web directly through smartphones.