Local search delivers customers for businesses.
On the heels of a recent comScore study that showed a 90% increase in local searches, Kantar Media's Compete has released the results of a survey which showed that one out of three smartphone users had been led to a retailer by a local search. Industry insiders say that retailers should reconfigure their Web sites to take maximum advantage of local search.
Adobe seeks to defend strong online ad share.
According to figures from comScore, 40% of all online display ads use Adobe's Flash and rich media. The challenge for Adobe will be to maintain this high share as Apple mobile devices gain popularity, since Apple has balked at enabling Flash on its devices.
Direct marketing profit outlook reflects touch-and-go state of the economic recovery.
A report on profits for the first quarter of 2010 by the Direct Marketing Association and the Winterberry Group indicates that the economic recovery remains iffy, with only about half of respondents reporting year-over-year profit growth. This includes 48% of direct marketing firms, and 54% of marketing service providers. On the optimistic side, this is the strongest figure in two years, and over 50% of marketing firms and 57% of service providers expect profit growth for the second quarter.
Online ad forecast points to economic recovery and market share gains.
eMarketer forecasts that online ad spending should grow by 10.8% in 2010, to reach a total of $25.1 billion. This growth is expected to come via a combination of economic recovery and market share gains, with online increasing from 13.9% to 15.1% of all ad spending in 2010, and to 20.3% in 2014.
Google's Caffeine may give marketers the jitters.
Google's Caffeine search engine is seen as likely to shake up the way search placements occur, and thus the way SEO marketing is done. Though marketers have to experiment to find out what works best on Caffeine, indications are that the system better responds to--and rewards--fast-changing content.
Search and social continued robust mobile growth in April.
According to newly-released comScore data, both social networking and search activity on mobile devices showed huge year-over-year growth in April. Social networking via app access was up 240%, and up 90% via browsers. Search gained 90% via apps, and access to news, sports, and weather information via apps all experienced better than 100% growth, as did mobile banking.
Will a simplified privacy setting take the heat off of Facebook?
Facebook has greatly simplified its privacy settings, in an attempt to silence critics of its efforts to capitalize on user information. It was more than just sensitivity that prompted Facebook's change, as talk of regulatory and legislative action may have forced the social network's hand. Still, with a huge roster of users and as yet little way to capitalize on them, expect Facebook to continue to probe for ways to turn its popularity into profits.