Search marketing grows by 20% year-over-year.
First quarter 2010 spending on search engine marketing grew by 20% compared with the same period last year, and rising query and click volumes could attract even more interest. The increase is likely a function both of market share gains and growth in the overall economy, as even the troubled financial and automotive sectors made solid increases in search spending over the past year.
Search-friendly redesign boosts numbers for Salon.com.
Salon.com underwent a redesign last November, with an emphasis on attracting search traffic and lengthening visitor stays. According to internal figures released by the company, first quarter 2010 traffic was up 22% over the same period last year, with referral traffic soaring by 125% year-over-year.
AdSafe helps advertisers pick the appropriate spots.
AdSafe has established several working relationships with publishers and ad networks to help brands ensure that their advertisements don't appear on sites with objectionable content. AdSafe rates Web site content and then applies a filter based on standards that their brand clients give them.
Display ads enjoy up year in a down advertising environment.
According to a report from Kantar Media, spending on display ads was up 7.3% in 2009, despite the fact that overall advertising sales across all media were down 12.3% for the year. One discouraging note for display ads, however: 4th quarter 2009 display ad sales were down 2.1% from 4th quarter 2008 levels.
Instant ads bring immediacy to advertising.
In the past, as much as advertisers tried to target their ads, the ability to do so was limited by the need to book ads in advance. Now Google, Yahoo, and Microsoft allow real-time bidding based on the actual traffic on web sites at the time of the bid.
The New York Times
This could be the year that online ad spending overtakes print.
For many observers, it hasn't been a question of "if" but "when" online advertising would outgrow print, and according to the research company Outsell, the answer may be 2010. According to a new Outsell forecast, US advertisers will spend a total of $119.6 billion online this year, compared with $111.5 billion on print ads.
Google raises prominence of localized search results.
Proximity-based marketing is becoming more important as more people use mobile devices to access the Internet. Google has recognized this in a few ways, most recently adding a "local search" filter as one of its search options. This bases search results on the user's default location, or allow the user to enter a different location.