AdSafe helps advertisers pick the appropriate spots.
AdSafe has established several working relationships with publishers and ad networks to help brands ensure that their advertisements don't appear on sites with objectionable content. AdSafe rates Web site content and then applies a filter based on standards that their brand clients give them.
Display ads enjoy up year in a down advertising environment.
According to a report from Kantar Media, spending on display ads was up 7.3% in 2009, despite the fact that overall advertising sales across all media were down 12.3% for the year. One discouraging note for display ads, however: 4th quarter 2009 display ad sales were down 2.1% from 4th quarter 2008 levels.
Instant ads bring immediacy to advertising.
In the past, as much as advertisers tried to target their ads, the ability to do so was limited by the need to book ads in advance. Now Google, Yahoo, and Microsoft allow real-time bidding based on the actual traffic on web sites at the time of the bid.
The New York Times
This could be the year that online ad spending overtakes print.
For many observers, it hasn't been a question of "if" but "when" online advertising would outgrow print, and according to the research company Outsell, the answer may be 2010. According to a new Outsell forecast, US advertisers will spend a total of $119.6 billion online this year, compared with $111.5 billion on print ads.
Google raises prominence of localized search results.
Proximity-based marketing is becoming more important as more people use mobile devices to access the Internet. Google has recognized this in a few ways, most recently adding a "local search" filter as one of its search options. This bases search results on the user's default location, or allow the user to enter a different location.
Search referral data demonstrate the overwhelming importance of search engine optimization.
Data from iCrossing regarding site visits prompted by search results show that the battle for position in those results is of extreme importance to a marketing strategy. For searches on Google, Yahoo, and Bing, 95% of all visits from searches come from the first page of search results. For all three search powerhouses, results after the second page account for less than 2% of the referred visits.
Internet moms look for product guidance from peers.
Internet moms are more influenced by word-of-mouth and consumer reviews than they are by product descriptions from manufacturers. According to a survey by online video review site EXPO, 92.3% of Internet moms reported paying most attention to consumer reviews, vs. 7.7% who cited manufacturer descriptions as their primary source of information.