Mobile coupons still have a way to go to catch up with more traditional forms.
A survey found that just 4% of Internet users had redeemed a mobile coupon, vs. 65% who had used coupons from a website or email, and 86% who had clipped paper coupons. What is more promising is that interest in mobile coupons is highest in the 18 to 34 age demographic.
The tweets grow quieter--declining activity figures from Twitter.
According to a new study by RJMetrics, Twitter faces some disturbing activity declines. The number of new users per month has declined 20%, but what is worse, users don't seem to be doing as much with their Twitter accounts. The average Twitter user has just 27 followers, down from 42. Just 17% of Twitter users are actually actively using their accounts, and 80% of Twitter users have posted less than 10 times.
Search activity continued staggering growth rate in 2009.
According to comScore, global search activity grew by 46% year-over-year in December of 2009, with over 131 billion searches conducted during the month. The US led the way with 22.7 billion searches, followed by China with 13.3 billion, Japan with 9.2 billion, and the United Kingdom with 6.2 billion.
Search Engine Watch
Retailers continue to ramp up emails.
Marketing emails by top online retailers jumped by 12% in 2009. Volume increases over 2008 levels were evident throughout the year, with the biggest rate of increase occurring in November as more retailers tried to get a jump on the holiday shopping season.
How targeting can backfire, according to one theory.
A study from MIT's Sloan School of Management proposes that using online information to target increasingly specialized audiences could backfire for advertisers. The theory is that as advertisers narrow their audiences, price competition within each limited segment will become more intense, blunting the profitability of these campaigns.
Growth for social marketing predicted, but mobile advertising may steal the buzz.
According to eMarketer, spending on social network advertising should continue to grow in 2010, but the really explosive growth should be in mobile advertising. Social ad spending is expected to be up 7.1% in 2010, while mobile advertising is projected to grow by 42.5%. Even so, social advertising spending should still far outdistance mobile advertising spending, at $1.295 billion vs. $593 million for 2010.
iPhone hears Android footsteps.
Android is posing a credible threat to iPhone, as consumer awareness is growing while usage statistics indicate that iPhone and Android are trying to occupy much the same space with users. Awareness of Android among US mobile phone users rose from 22% to 37% between August and November of 2009, and Android users demonstrate many of the same characteristics as iPhone users.