Online spending shows double digit year-over-year growth in November.
SpendingPulse, an information service of MasterCard, reports that retail e-commerce was up 12.3% in November of 2009, as compared with November of 2008. Some analysts consider the broader November comparison more significant than those focusing just on Black Friday or Cyber Monday, since many sales and promotions started earlier this year.
New York Times
Small businesses diversify search advertising as they increase spending.
A report by WebVisible indicates that Google has lost 5% of its market share in small business search advertising over the past year, but still enjoyed a huge lead in the category with 60.4% of the market. Yahoo! trailed at 26.2%, followed by newcomer Bing at 10.5%. Perhaps the biggest--and best--news of all was that small businesses increased search ad spending by 91% over the prior year.
Online retailers ready to invest in recovery.
A recent survey showed that 70% of online retailers plan to spend more on advanced e-commerce applications and services in the year ahead. This includes adding or upgrading such capabilities as content management, customer reviews and ratings, personalization, site search, live chat/click to call, order management, Web analytics, rich media, and customer relationship management.
eBay takes a different turn with online fashion magazine.
eBay has traditionally been a fairly bare-bones conduit for buyers and sellers, but now they are trying to add more value to the shopping experience by launching an online magazine highlighting some of the more fashionable items available for sale on the site. This venture is intended to shore up eBay's slowing sales figures.
The New York Times
Study suggests Twitter is more addictive than most social media.
A recent study by Crowd Science shows that more people are unable to resist Twitter than other social media on average in situations where they should be otherwise occupied. Twitter users are far more likely than non-Twitter users to access social media while at work, while in the bathroom, or while driving.
Internet marketers flock to social networking sites.
Online retailers are going where the audience is--to social networking sites. According to a recent eMarketer report, nearly 75% of the top online retailers maintain a presence on social media websites. Facebook is the most popular, with 56.8% of those retailers choosing to maintain a presence there, followed by YouTube at 41.4%.
Search ad pricing holds up better than most forms of advertising in a down year.
With the recession, most advertisers had to cut ad prices in 2009, but search ads were able to hold the line better than most other forms of advertising. 65% of search advertisers say they were paying less than last year, vs. 80% for broadcast television, and 85% for newspapers and magazines.