Search ad pricing holds up better than most forms of advertising in a down year.
With the recession, most advertisers had to cut ad prices in 2009, but search ads were able to hold the line better than most other forms of advertising. 65% of search advertisers say they were paying less than last year, vs. 80% for broadcast television, and 85% for newspapers and magazines.
Search ads resurgent in 3rd quarter.
After the growth trend of search ads took a step back due to the recession, it seems to be gathering steam once again. A report by SearchIgnite on 3rd quarter 2009 spending indicates that search ad spending increased by 10% in the quarter, fueled by a 40% increase on spending by multi-channel retailers.
Google adds to user search tools.
Seeking to build upon its leadership in search, Google has added filter options that will allow users to further refine their searches. These include screening by items added within the past hour, dated within a specific range, the inclusion of more or fewer shopping sites, searching on sites already visited or those not visited yet, or found in books, blogs, or news items.
Mobile ads still represent a minority of advertisers.
Despite the huge boom in popularity of mobile Internet devices, practical difficulties and perhaps simple unfamiliarity are holding back the pace of mobile ad growth. Just 11 percent of advertisers and agencies in a recent poll reported having mobile advertising as a budget line item for 2010.
Despite decline in revenue, online advertising gains market share.
Even though online advertising revenues are forecast to slip by 0.5% in 2009 to a total of $24.55 billion, this slight decline represents a better outlook than for traditional advertising, which has seen a more drastic falloff in revenues. As a result, online advertising is expected to increase its share of overall advertising spending, advancing from 10.6 percent to 12.2% this year.
Twitter usage among adults continues to accelerate.
eMarketer.com estimates that the number adult Internet users who access Twitter at least monthly could rise to 18 million this year, up from 6 million last year. They project that this figure may rise to 26 million in 2010. In terms of audience share, this year's 18 million figure represents 11.1% of adult Internet users. If the 26 million figure for 2010 is achieved, it would represent 15.5% of adult Internet users.
Online advertising projected to resume growth in 2011, while mobile enjoys stronger growth.
Research firm the Yankee Group projects that online advertising revenue should start growing again in 2011, after two fairly flat years in 2009 and 2010. Meanwhile, mobile advertising, while just a fraction of online advertising, is expected to enjoy rapid growth throughout the period.