Display ads succeed by leading a double life.
One appeal of display ads is the ability of advertisers to measure consumer reaction by how many people click on those ads. However, a recent study showed that those ads also work in a way beyond eliciting an immediate reaction. Display ads were shown to be slightly more effective than TV ads in affecting consumer buying behavior, and a far greater percentage of display ads than TV ads had a positive impact.
Yahoo! earns slight increase in share of a growing search market.
Nielsen's search data showed Yahoo gaining a slight amount of market share from June to July, while Google lost ground. Google was still the clear leader, dropping from 66.1% to 64.8%, while Yahoo! climbed from 16.2% to 17.1%. Perhaps of most significance was the fact that both gained in total number of searches, with Yahoo!'s market share increase coming because it grew at a faster rate.
Year-over-year online ad spending drops in second quarter of 2009.
According to a report by IDC, online ad spending dropped by 5.9% in the second quarter of 2009, compared with the same quarter in 2008. The US suffered a slightly higher decline in ad spending, with a year-over-year drop of 7%. Search ads were least affected by the decline, as a result of which Google was the only publisher in the US to post an increase in ad spending.
Customized online experiences take on a new dimension.
Online marketers have already been customizing site visitor experiences--from shopping cart suggestions to advertisements--according to the visitor's browsing history. Now retailers like the Gap and Victoria's Secret are correlating online histories with what they know about customers offline, to create a more detailed customized online experience.
The Tuscaloosa News
Search is thriving in China.
Despite the global recession and internal unrest, business is good for the dominant Chinese Internet search firm, Baidu. The company announced that profits in the quarter ending June 30, 2009 had increased by 44.6% year-over-year. Revenues were up by 36.7% for the same period. Both the number of online customers and revenues per online customer have risen strongly over the past year.
Channel 4 News
Google's success bodes well for Internet marketing and the economy in general.
Google released a strong second quarter report, showing that year-over-year revenues had increased by 3% overall, despite the continuing recession. Revenues from outside the U.S. continue to grow, now representing 53% of the total. Significantly, even though average cost per click declined 13% year-over-year, aggregate paid clicks increased by 15%.
Internet Search Engine Data Base
Healthy growth rates forecast for online marketing spending, with social media marketing leading the way.
Despite the recession, Forrester Research projects double-digit annual growth rates for a variety of online marketing media between now and 2014. While social media marketing sports the gaudiest CAGR at 34 percent, this is largely due to its small initial base. The biggest dollar winner is search marketing, which is projected to grow from $15.4 billion to $31.6 billion in spending by 2014.
The Social Media Guide