Internet Marketing News Update #259, March 15, 2017 >>

Automated ad placement links major brands to controversial content
Traditionally, major brands like Mercedes Benz, Sandals Resort, and Honda would never have allowed their ads anywhere near controversial content. However, a study by the Times of London found ads from a number of major brands on controversial pages due to automated placement. It is expected that brands will demand that ad platforms give them tighter control over where their promotions end up.
DM News

Internet Marketing News Update #258, February 15, 2017 >>

Instagram launches new ad capabilities
Having seen its Stories feature attract 150 million users in just five months, Instagram is looking to cash in by introducing new advertising functions. One such function is 15-second full-screen ads, launched initially with participation by 30 different brands. Another function, called Insights for Stories, will provide advertisers with metrics on how their ads are being viewed.
Search Engine Journal

Internet marketing news update #257, January 20, 2017 >>

Retail sales slump after Black Friday/Cyber Monday
Even though retail sales on Black Friday and Cyber Monday set records, the holiday retail season overall is shaping up as a disappointment. Through the first five weeks of the shopping season, total dollar sales were down 3%, and retailers are resorting to unusually deep discounting. With more shopping taking place through digital channels, it appears retail shopping activity is becoming increasingly weighted toward the front end of the holiday shopping season, making early figures less representative of actual growth.
Search Engine Watch

Internet Marketing News Update #256, December 15 2016 >>

New Adwords metrics released
Google provides advertisers with new data sets to ponder. The focus is on the physical shopping habits of mobile users and, with the new data, advertisers will be able to base their targeting on things like how far a customer typically is from a store when doing a related search, when physical store visits tend to peak, and how the timing of search activity correlates with related store visits.
Search Engine Watch

Internet Marketing News Update #255, November 15, 2016 >>

Google to create mobile-only index
Google has announced that it will split mobile and desktop into separate search indexes, with mobile receiving more frequent updates. Google has already made mobile site speed a search ranking factor, and it is anticipated that the new mobile search index will generally favor mobile-optimized sites.
Search Engine Watch

Internet Marketing News Update #254, October 14, 2016 >>

From obstacle to gatekeeper: Adblock Plus gets into selling ads
Adblock Plus, a popular ad-blocking add-on, is getting into the advertising marketplace by leveraging its ad-blocking reputation. Adblock Plus has created a marketplace for buying and selling ads that meet certain consumer-friendly criteria, such as being clearly labeled, not interfering with what the user is trying to read, staying within certain size parameters, and no animation.

Apps become the dominant means of Internet access via smartphones
Apps are the clear standard for how U.S. consumers access online content through their smartphones. An eMarketer study found that 85.7% of Internet time spent on smartphones occurs within apps, compared to just 14.3% of time spent accessing the web directly through smartphones.

Internet Marketing News #253, September 15, 2016 >>

Facebook's return to roots could hurt publishers
Facebook announced an algorithm change that should result in news feeds featuring less material posted by publishers, in favor of more prominence given to posts from users' friends and family. The move might force marketers to buy more adds, rather than using article posts to get their messages out.
Search Engine Journal

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