Internet Marketing News Update #252, August 15, 2016 >>

Google adds price extensions for product detail
Google's Adwords platform has added a feature that allows advertisers to tack specific products and pricing information onto the bottom of ads. This allows advertisers to update and change the products and prices they feature without altering the main body of their ads. Clicking on a particular product will take customers to a landing page for that product.
Search Engine Journal

Internet Marketing News Update #251, July 15, 2016 >>

New study looks at click-through rate geography
Ad retargeting firm AdRoll analyzed its click-through data to find out where consumers are most and least likely to respond to online ads. Sunnyvale, CA had the lowest click-through rate, followed by Madison, W; Santa Clara, CA and San Francisco. On the most responsive side, Columbus, OH topped the list, followed by Detroit and Houston. On a state-wide level, consumers in Mississippi were found to be most likely to click on ads, while those in Utah were least likely.

Internet Marketing News Update #250, June 15, 2016 >>

Google title tag expansion creates desktop and mobile mismatch
Google recently expanded the size of title tags displayed in its search results. Surprisingly, the length now visible in mobile search results now exceeds the new length of desktop title tags. Mobile title tags can be about 78 characters, whereas desktop tags generally accommodate about 71.
Search Engine Journal

URLs and photos may soon be removed from Twitter character counts
Including a URL or a photo in a Twitter post can consume as much as 24 characters each out of the 140 character limit. Twitter has been exploring ways to allow for longer posts, and one change reportedly in the works is to exclude URLs and photos from the character count. This is especially significant for social media marketing campaigns, since including photos in posts can dramatically increase engagement.
Search Engine Journal

Internet Marketing News Update #249, May 13, 2016 >>

The FTC means business about new native advertising rules
The FTC has obtained a 20-year consent decree as a settlement for the first case brought over a violation of its new native advertising guidelines. Lord & Taylor paid for a fashion publication to run a story on one of its new product lines, and also paid 50 influential fashion commentators to post a picture of themselves on social media wearing a dress from the new line. The central point of the FTC's complaint was that none of these paid relationships was disclosed.
Direct Marketing News

Internet Marketing News Update #248, April 15, 2016 >>

Instagram will experiment with personalized feeds
Though Facebook has employed algorithms to determine the order of items on each user's feed, other social media sites have been slow to move away from the traditional practice of sorting feeds in reverse chronological order. However, Instagram has announced that it will experiment with using an algorithm similar to the one used by Facebook, which is its parent company.
The New York Times

Internet Marketing News Update #247, March 15, 2016 >>

Mobile commerce expected to reach a milestone next year
As digital shopping migrates from laptops and desktops to smartphones, eMarketer expects the percentage of digital buyers making a purchase via smartphone to cross 50 percent for the first time next year. Still, this represents less than complete dominance for smartphones, as the projection does not preclude those shoppers using other devices as well. The big problem with smartphone shopping remains seeing the customer through to completion--this year, an estimated 165.8 million Americans will shop via smartphone without completing the purchase.

Internet Marketing News Update #246, February 15, 2016 >>

WhatsApp changes its business model
WhatsApp, a messaging system that was purchased for $19 billion in 2014, announced that it will no longer charge subscribers for using its service. Previously, the WhatsApp userbase of nearly 1 billion people worldwide was charged 99 cents each for the service. WhatsApp now hopes to develop a revenue model involving charging corporations to communicate with its users, though this might compete with another Facebook service, Facebook Messenger.
The New York Times

Some private tech valuations take a hit
Privately-held technology companies have been a hot venture capital investment in recent years, but now the bloom may be coming off the rose. Jawbone, a wearable technology company, just did a new round of financing at half the valuation of its last 2014 assessed value, and this follows an even steeper haircut taken by Foursquare in its latest round of financing. Some of this may be due to company-specific factors, though a 30 percent drop in new private equity funding in the fourth quarter may indicate it is part of a broader trend.
The New York Times

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