Internet Marketing News Update #256, December 15 2016 >>

New Adwords metrics released
Google provides advertisers with new data sets to ponder. The focus is on the physical shopping habits of mobile users and, with the new data, advertisers will be able to base their targeting on things like how far a customer typically is from a store when doing a related search, when physical store visits tend to peak, and how the timing of search activity correlates with related store visits.
Search Engine Watch

Internet Marketing News Update #255, November 15, 2016 >>

Google to create mobile-only index
Google has announced that it will split mobile and desktop into separate search indexes, with mobile receiving more frequent updates. Google has already made mobile site speed a search ranking factor, and it is anticipated that the new mobile search index will generally favor mobile-optimized sites.
Search Engine Watch

Internet Marketing News Update #254, October 14, 2016 >>

From obstacle to gatekeeper: Adblock Plus gets into selling ads
Adblock Plus, a popular ad-blocking add-on, is getting into the advertising marketplace by leveraging its ad-blocking reputation. Adblock Plus has created a marketplace for buying and selling ads that meet certain consumer-friendly criteria, such as being clearly labeled, not interfering with what the user is trying to read, staying within certain size parameters, and no animation.

Apps become the dominant means of Internet access via smartphones
Apps are the clear standard for how U.S. consumers access online content through their smartphones. An eMarketer study found that 85.7% of Internet time spent on smartphones occurs within apps, compared to just 14.3% of time spent accessing the web directly through smartphones.

Internet Marketing News #253, September 15, 2016 >>

Facebook's return to roots could hurt publishers
Facebook announced an algorithm change that should result in news feeds featuring less material posted by publishers, in favor of more prominence given to posts from users' friends and family. The move might force marketers to buy more adds, rather than using article posts to get their messages out.
Search Engine Journal

Internet Marketing News Update #252, August 15, 2016 >>

Google adds price extensions for product detail
Google's Adwords platform has added a feature that allows advertisers to tack specific products and pricing information onto the bottom of ads. This allows advertisers to update and change the products and prices they feature without altering the main body of their ads. Clicking on a particular product will take customers to a landing page for that product.
Search Engine Journal

Internet Marketing News Update #251, July 15, 2016 >>

New study looks at click-through rate geography
Ad retargeting firm AdRoll analyzed its click-through data to find out where consumers are most and least likely to respond to online ads. Sunnyvale, CA had the lowest click-through rate, followed by Madison, W; Santa Clara, CA and San Francisco. On the most responsive side, Columbus, OH topped the list, followed by Detroit and Houston. On a state-wide level, consumers in Mississippi were found to be most likely to click on ads, while those in Utah were least likely.

Internet Marketing News Update #250, June 15, 2016 >>

Google title tag expansion creates desktop and mobile mismatch
Google recently expanded the size of title tags displayed in its search results. Surprisingly, the length now visible in mobile search results now exceeds the new length of desktop title tags. Mobile title tags can be about 78 characters, whereas desktop tags generally accommodate about 71.
Search Engine Journal

URLs and photos may soon be removed from Twitter character counts
Including a URL or a photo in a Twitter post can consume as much as 24 characters each out of the 140 character limit. Twitter has been exploring ways to allow for longer posts, and one change reportedly in the works is to exclude URLs and photos from the character count. This is especially significant for social media marketing campaigns, since including photos in posts can dramatically increase engagement.
Search Engine Journal

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