Online advertisers must prepare for life without Flash
Amazon and the Interactive Advertising Bureau are the latest heavyweights to announce they are turning their backs on Adobe's Flash. Firefox, Chrome, and Safari browsers already hamper or completely block material running on Flash, and as other major marketing and content providers follow suit, ads dependent on Flash are fast becoming Internet pariahs.
Smart watch demographics pose a challenge for mobile app marketers.
With 63 percent of smart watch early adopters being male, mobile developers face a particular problem with getting users to engage with their apps. Not only are men less likely overall than women to use apps, but their app usage is less concentrated, meaning that no one category of apps is used by as much as 50 percent of men.
Google adds enhancements to incorporate consumer behavior into its ad models.
Google has rolled out a variety of new tools designed to bring digital advertising more in-line with how consumers actually make decisions. For example, digital media buys on its DoubleClick platform will now have cross-screen measurement, so if an ad on one device leads to a purchase made on another device, the advertiser will know. The new package of tools also includes enhancements such as making programmatic buying more direct.
Tweets to be available via Google.
For the first time since 2011, Twitter posts will be included in Google search results, thanks to a new agreement between the companies. The move is expected to drive more traffic to Twitter, while Google wants a means of providing information on breaking developments in real time. According to one analysis, tweets will be ranked ahead of news results in some situations. This service will roll out first via a mobile app, with desktop search to follow later.
Google mobile search results shift away from displaying URLs.
Google has announced that in order to make its search results more user-friendly on mobile screens with limited space, its mobile search results will no longer use the web page's URL to identify it. Instead, these search results will use a more descriptive form of identification, including the name of the web site and the subject matter of the specific page.
Search Engine Watch
Yahoo's search gains from Firefox may prove short-lived.
When Yahoo began a five-year deal to be the default search engine on Mozilla's Firefox this past December, it got an immediate boost in search share. According to analysis from comScore, Yahoo's share of search that month jumped to 11.8% of the desktop search market, its highest share since 2009. However, after peaking at 13% in January, Yahoo's share has started to move in the other direction, dropping to 12.8% in February.
Search Engine Watch
Facebook challenges industry standard for counting ad impressions.
While it is common for advertising figures to tally ad audiences according to the number of served impressions, Facebook has announced that it is only counting viewed impressions. The difference is that a served impression counts an ad whenever a user visits that page, whether or not the ad would be visible on the user's screen; viewed impressions count only those ads that appear on the user's screen at some point.
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