Internet Marketing News Update #284, May 15, 2019 >>

Smart Speaker Growth Dominated by Amazon and Google

A recent survey found that as of January of this year 26% of U.S. adults either currently own or recently have owned a smart speaker device. The Amazon Echo and Google Home own 85% of this market. While Amazon has the lion's share of the market at 61.1%, over the past year Google's market share has increased while Amazon's has decreased. The survey also found that owning a smart speaker also makes people more likely to use the voice assistant on their mobile phones.

Internet Marketing News Update #283, April 15, 2019 >>

Customer engagement leads as an internet marketing metric

Online marketers use a variety of metrics to measure the effectiveness of their campaigns. According to eMarketer, the most commonly-used metric in North America is customer engagement, which is monitored by 59% of online markers surveyed. This was followed by brand loyalty (56%) and customer retention (49%). Experts stress that choosing the right metrics is a vital first step in implementing an online marketing campaign, since the metrics should be tailored to the campaign's objectives.

Internet Marketing News Update #282, March 15, 2019 >>

Pinterest's search blocking raises content marketing issues

Pinterest has announced that it is blocking some search topics in an attempt to head off the dissemination of potentially harmful health information. The specific example given is searches that may result in misinformation about vaccinations. While Pinterest professes that this initiative is well-meaning, it has also been called censorship. Either way, online marketers should be aware that this practice could limit searches for certain topics.
MediaPost News

Internet Marketing News Update #281, February 15, 2019 >>

New Google playbook links online search and conversion

Google has informally released (i.e., indexed so as to be available via search) a playbook describing to online marketers not just how to pursue search engine optimization, but also how to turn the resulting page views into lead generation and conversions. While the material is largely more content marketing fundamentals than fresh insights, it provides a comprehensive overview of the state of content marketing tactics at the beginning of 2019.
Search Engine Journal

Internet Marketing News Update #280, January 15, 2019 >>

Google offers online marketers pay-for-conversions option

While the norm in online advertising has been for advertisers to pay platforms according to how many users click on their ads, Google is now offering a new ad model that allows online marketers to pay according to how many actual conversions they get. This program can apply to conversions that take place within seven days, and could ease advertiser concerns over click fraud.
MediaPost News

Internet Marketing News Update #279, December 14, 2018 >>

Programmatic to approach bulk of online marketing spending in 2019

Zenith's Programmatic Marketing Forecast projects that advertisers will spend $84 billion globally on programmatic ad spending in 2019, representing 65% of total online ad spending. This forecast represents 19% growth for programmatic next year, down from 24% growth in 2018 and 32% in 2017. Though some slowing of the growth rate is inevitable as the market matures, Zenith also cites privacy legislation as having a dampening effect on programmatic ad spending.
MediaPost News

Internet Marketing News Update #278, November 15, 2018 >>

Facebook tweaks rankings to discourage "scraper" sites

In the latest of a series of moves by social media sites to crack down on content spam, Facebook has announced an adjustment to the algorithm it uses to rank posts. The new formula will assign a lower ranking to posts which link to so-called scraper sites, which simply copy content from other sites.
Search Engine Journal

Bing gives online marketers new tool to monitor ad timing

Bing's ad platform now enables online marketers to see when a user initially clicked on an ad that ultimately led to a conversion, rather than just logging the time of conversions. This new capability was created to recognize the fact that there is often a delay between when someone is attracted to an ad and when they end up buying the advertised product. The idea is that knowing when serious customers are most likely to respond to ads can help online marketers manage the timing of their ad campaigns.
Search Engine Journal

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